Ever since 1978 when the first marketing email was sent, it still remains one of the most potent marketing tools for businesses. This is not hard to imagine as email is the first thing everyone refers to in the morning. Contrary to the growing beliefs that email marketing is dead and is mostly thrown into spam, the importance of email marketing continues to grow at a steady pace. It may not be seen as attractive and a quick mode like other channels but has been able to build a connection with the audience which values your brand and is ...

What is email marketing? It is a technique in digital marketing that has been adopted by millions of businesses and brands around the world to increase their business opportunities. Using email marketing can help share information with current or potential customers in order to further business interests. There are a number of benefits of email marketing. Sadly, the inconsiderate use of e-mail for marketing has given it a bad reputation. The number of spam messages a person receives is enough evidence for this. However, the effectivenes...

A hard truth about a successful strategy is that it doesn’t come easy. A strategy is a plan which is aimed to achieve certain goals. It requires detailed research to define your business goals and a course of action that decides how you can achieve the same.

If you own a business and you need help with your email marketing strategy plan then you've landed on the right blog!

If you’re just starting out with an email marketing campaign, make sure you check out our email marketing tips and tricks.

Email marketing is one of the prominent ways of marketing to your existing customer base as well as potential future customers. This is because it helps a business reach out to its audience in a more personalized and effective way, in the inbox of a person, a space that is highly personal to any individual. Think about it, if you manage to get their attention in this space, with the right marketing and effective copy, you could be turning all your prospects into customers.

Is your email marketing copy getting you enough conversio...

Email marketing is also considered a type of marketing, though the results may be different from what a business typically gets from social media marketing. Managing email lists that are large can be a cumbersome task if not managed well. Hence it is important to deal with it in as efficient a manner in order to improve your delivery as well as make viewing email marketing stats easy.

Some of these tips can guide you on how to manage email lists efficiently:

While making an email list, it is important that y...