Having a notable presence across all digital channels is critical for any business in today's day and age. Email marketing is a vital channel for lead nurturing and scoring sales.
The best part is that you get a positive ROI when you invest in email marketing. As per Litmus, you get $42 in return for every $1 you spend on email marketing.
When you know the type of email marketing strategy that works well for your business, you can:
Improve user engagement Boost sales Expand your reach Increase your brand's credibility an...