There’s nothing that beats an effective email marketing strategy fueled by engaging content. Today, email users are used to getting their inboxes flooded by several emails. So, what’s different in your email that’ll make them open it?

Be it the subject line, the follow-up content, or the images used – all play a critical role in deciding your email’s fate once it reaches the end-user. It’s crucial that your emails get clicked, opened, and read. Interactive email content makes your email effort...

Having a notable presence across all digital channels is critical for any business in today's day and age. Email marketing is a vital channel for lead nurturing and scoring sales.

The best part is that you get a positive ROI when you invest in email marketing. As per Litmus, you get $42 in return for every $1 you spend on email marketing.

When you know the type of email marketing strategy that works well for your business, you can:

Adding videos to your email can help you boost your open rate. Before you do that to boost leads for your ecommerce brand, here is what you need to know.

Everyone knows that video content is king. But did you know that videos can also improve your email marketing?

In fact, according to a case study, the open rate increased by 6% by adding a video link or just including the word “video” in the subject line. This means that you can get more engagement and leads by adding videos to your emails.

Sound...

Ever since 1978 when the first marketing email was sent, it still remains one of the most potent marketing tools for businesses. This is not hard to imagine as email is the first thing everyone refers to in the morning. Contrary to the growing beliefs that email marketing is dead and is mostly thrown into spam, the importance of email marketing continues to grow at a steady pace. It may not be seen as attractive and a quick mode like other channels but has been able to build a connection with the audience which values your brand and is ...

What is email marketing? It is a technique in digital marketing that has been adopted by millions of businesses and brands around the world to increase their business opportunities. Using email marketing can help share information with current or potential customers in order to further business interests. There are a number of benefits of email marketing. Sadly, the inconsiderate use of e-mail for marketing has given it a bad reputation. The number of spam messages a person receives is enough evidence for this. However, the effectivenes...