Adding videos to your email can help you boost your open rate. Before you do that to boost leads for your ecommerce brand, here is what you need to know.
Everyone knows that video content is king. But did you know that videos can also improve your email marketing?
In fact, according to a case study, the open rate increased by 6% by adding a video link or just including the word “video” in the subject line. This means that you can get more engagement and leads by adding videos to your emails.