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Email marketing might not sound as enticing as its counterparts in the realm of digital marketing. But did you know that it generates an outstanding ROI of $38 for each $1 spent. 3800% ROI sounds big!

Email Marketing is definitely a great way of generating substantial revenue and relationship building. All you need is a good email marketing strategy to boost up your ROI.

Check out reviews of the best email marketing software tools for your industry, including affiliate, real esta...

There’s nothing that beats an effective email marketing strategy fueled by engaging content. Today, email users are used to getting their inboxes flooded by several emails. So, what’s different in your email that’ll make them open it?

Be it the subject line, the follow-up content, or the images used – all play a critical role in deciding your email’s fate once it reaches the end-user. It’s crucial that your emails get clicked, opened, and read. Interactive email content makes your email effort...

Having a notable presence across all digital channels is critical for any business in today's day and age. Email marketing is a vital channel for lead nurturing and scoring sales.

The best part is that you get a positive ROI when you invest in email marketing. As per Litmus, you get $42 in return for every $1 you spend on email marketing.

When you know the type of email marketing strategy that works well for your business, you can:

Adding videos to your email can help you boost your open rate. Before you do that to boost leads for your ecommerce brand, here is what you need to know.

Everyone knows that video content is king. But did you know that videos can also improve your email marketing?

In fact, according to a case study, the open rate increased by 6% by adding a video link or just including the word “video” in the subject line. This means that you can get more engagement and leads by adding videos to your emails.

Sound...

Email marketing is undeniably one of the most important aspects of Digital Marketing. The credit goes straight to the increment in netizens’s population across the world.

According to Statista, the number of global email users was approximately 3.8 billion in 2018 which is expected to grow up to 4.8 billion by 2023.

Every company having digital platforms are using Email Marketing to promote their products/services and increase their sales. However, sending some random emails about your offerings will not prove to b...