Why Every Business Needs a Data and Analytics Strategy

They say the only thing that is inevitable is change. That’s true. Technology continuously evolves, business processes need to adapt to get rid of redundant procedures, and trends come and go. You are also at this point wherein data is among the most important assets in your company and one of the keys to boost your competitive advantage over the others. In fact, if you want to boost your business productivity, then you need to maximize the amount of data getting in your system.

This is where Data and Analytics Strategy com...

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How web Hosting can Affect your SEO Ranking

In the modern world, if a website is not visible on the top page of the search engines like Google, Yahoo and Bing, it may never get noticed at all. Websites that are search engine friendly are most likely going to get better Google search rankings, especially if the website is hosted on a high quality hosting server.

A poor web host will have a negative effect on your website search engine optimization and below are some of the reasons why you should select a credible host for your site:

Page load time

The load time of a ...

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Digital Marketing in 2018: A Survival Guide for SMEs

As a small-to-medium sized business owner, you’re doubtless rushed off your feet with the various tasks and responsibilities such a role demands. From tracking sales and managing your accounts to overseeing employees and checking stock, running your own business can be taxing. Unfortunately, this sometimes means other tasks get pushed to the side, and it’s often marketing that takes the hit.

If that’s the case, then you need to think about concentrating your marketing efforts instead. Time is a precious commodi...

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