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RedAlkemi Blog

The RedAlkemi blog is a collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

What Makes A Good Business Logo?


There are many elements to consider when designing a logo for your business. If you're creating a new logo design, you need to think about how you'll represent the brand, product, or individual's character. But before we dive deeper into what makes a good business logo, let’s first understand its purpose and importance.

What is the Purpose and Importance of Logo?

Logos are usually the first piece of branding that a potential customer sees. They're also one of the branding components that often make the biggest impression on...

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Best Logos Of 2021 And Why They Work


Logos play an essential role in the successful branding of a company. 60% of consumers avoid brands that have odd, unattractive, or unappealing logos, regardless of whether they received good reviews. Hence, the design of the logos is of primary importance to build trust value, and unique identity among the prospects.

Although a logo design doesn't have to be complicated to be eye-catching. Simple and minimalistic designs can work their magic just as effectively. A good logo simply connects the consumers with the idea of your bra...

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Responsive Logos and Why You Should Invest in Them


With so much variety in screen sizes and new advertising channels being introduced, business owners have realized that logos are no longer “one size fits all.” Over the years, technological advancements have pushed business owners to think and experiment with their brand designing. Putting your brand out there according to how your consumers interact with it is now a necessity.

Logo being one of the most essential assets of any brand, it needs to continue making an impact wherever people see it. Be it a computer scre...

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Why A Good Logo Is Critical For Your Small Business


A logo is the first interaction of your company with the prospects. However, it may only look like a combination of text and image. But there is so much more to it. Your logo sets the first impression of your company. It not only helps you stand out with your creative genius. But it also reflects your company’s core values.

Logos are primary brand identifiers at 75%, followed by visual style (60%), brand color (45%), and unique voice (25%).

So, logos for small businesses also play a key role in building their brand ...

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What's The Difference Between Branding, Brand Identity, And Logo?


In the highly competitive business world, Branding plays an indispensable role. It is a link that connects a business to its customers. The concept of branding is quite comprehensive and is often used interchangeably with Brand identity or Logo. Many brand logo design companies say that they will do branding for you, however, all they do is design logos for business. Hence, understanding the difference between Branding, Brand Identity, and a Logo is critical before you start your branding exercise.

Although each of these have dif...

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The RedAlkemi Blog

A collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

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