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RedAlkemi Blog

The RedAlkemi blog is a collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

Why A Good Logo Is Critical For Your Small Business


Photo by OVAN from Pexels

A logo is the first interaction of your company with the prospects. However, it may only look like a combination of text and image. But there is so much more to it. Your logo sets the first impression of your company. It not only helps you stand out with your creative genius. But it also reflects your company’s core values.

Logos are primary brand identifiers at 75%, followed by visual style (60%), brand color (45%), and unique voice (25%).

So, logos for small businesses also play a ...

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What's The Difference Between Branding, Brand Identity, And Logo?


In the highly competitive business world, Branding plays an indispensable role. It is a link that connects a business to its customers. The concept of branding is quite comprehensive and is often used interchangeably with Brand identity or Logo. Many brand logo design companies say that they will do branding for you, however, all they do is design logos for business. Hence, understanding the difference between Branding, Brand Identity, and a Logo is critical before you start your branding exercise.

Although each of these have dif...

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The RedAlkemi Blog

A collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

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