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Types of Target Markets and Audiences


A famous saying in marketing goes, if you are selling it to everyone then you will end up reaching nobody.

This is so true!

You do not sell to everyone. There is always a target audience whom you wish your product to be directed at. Even if we come to think of it economically, it is not sustainable. You cannot cater to all. Especially in times when the competition is so hard, most businesses and startups, in particular, have to struggle to carve out a place for themselves. Breaking-even takes time. In such pressing circums...

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Why Brands are Using Micro Influencers to Promote their Products


Microinfluencer Marketing is a rising trend in the digital marketing space. Over the last few years, it has carved out a special place for itself in the minds of marketers and brands at large. There is a huge amount of significance associated with the right endorsements for brands. The big brands find it easy to sign up famous personalities or celebs to promote their products but it is the small ones which are compelled to be more creative and find micro-influencers to carry their message to the right audience. Studies have also proven ...

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Marketing Strategies to Boom in 2019


Internet marketing is all set to undergo a tremendous change in 2019. It will completely change the way the businesses have been handling their marketing strategy and technique. The technological onslaught has redefined the whole marketing ecosystem. The expectations of customers have also changed as everyone not only wants the best product at the most competitive price but are not even ready to wait. There is no room for lags as there are many options available. 2019 will be a signature year in terms of marketing as businesses will hav...

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6 Effective Sales and Marketing Tips


Sales and marketing are the backbone of a business. It is the driving force that is responsible for generating revenue.

So is your marketing and sales on track? If yes, then you’ve probably got all your protocols and plans in place. If not, this blog on sales and marketing tactics will give you a starting point and guide you on how to go about it.

The sales and revenue generated by your company or organization can be improved by implementing well thought out sales and marketing strategies. Put simply, you should be a...

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