Sales and marketing are the backbone of a business. It is the driving force that is responsible for generating revenue.

So is your marketing and sales on track? If yes, then you’ve probably got all your protocols and plans in place. If not, this blog on sales and marketing tactics will give you a starting point and guide you on how to go about it.

The sales and revenue generated by your company or organization can be improved by implementing well thought out sales and marketing strategies. Put simply, you should be a...

An agency is a business or an organization that specializes in offering certain services to their clients i.e. other businesses/organizations.

From an agency's perspective, the first thing that pops up is “how to get clients?” Some of the tried and tested ways are - promoting your business online, asking your friends and family to share information about your agency in their network or using paid methods to advertise your business.

Understanding the problems faced by your clients and how you can help overcome t...

Marketing and sales are two activities that act as the backbone of any business. Without sales, there is no business and therefore no revenue generated. These are the pillars responsible for any company’s success.

Before you head out to understand how to do sales or marketing, take out time to study your sales graph and see what all areas need improvement. What is the graph like for your sales? Is your sales pitch talking about how and what your business does? Does it talk about the features of your services? If so, you may...

Are your business sales diminishing? Do you feel like your sales strategies and techniques don’t work anymore? You’ve landed on the right blog!

The sales cycle is the lifeline of any business. If there are no sales, there is no profit for a business. Well, there can be many reasons for a sudden drop in your business sales. But all it takes to turn things around is to understand the psychology of buying. No business is perfect from the beginning, but it is with time and trying out different strategies that you make it ...