There are millions and millions of websites sitting on the World Wide Web, all waiting to be visited or explored. Some may attract a lot of traffic while some may not have ever had a visitor. We know that a lot goes into a website’s building, but what are the few things that make a great website?

A website is designed to appeal and cater to a specific target audience. For a website to succeed a marketer needs to understand the latest website design trends, who will access his website and what they will expect to fin...

It is a common occurrence when you chance upon highly informational websites which offer great insights about the business and its product but is difficult to navigate. The site was definitely built keeping just the business in mind without giving much thought about the user experience. As a result, the rich mine of information offered by it is unable to get any real-time engagement by the audience. The lack of attention to various functional aspects like speed and flow has completely robbed the user experience. Thus it is vital to go t...

Own a business? Then you might know how important funding for a business is, whether it’s internal or external. It is one of the aspects that make a business successful.

In a situation when a business runs out of cash is when they need external funding or investment. And that is why business owners seek investors to back up their business idea. Especially businesses like SMEs (small and medium enterprises) who rely heavily on the investment from the investors. So, how can you find investors for your startup?

This blo...

Are you a musician? An artist? A photographer? Or are you an entrepreneur setting up a business? No matter what you do, a website builder can come to your rescue! It is a marketing tool that has the ability to shape your business and success. But there are hundreds of website builders out there. How do you know which one is right for you?

Lucky for you, we’ve put together a list of websites builders out of which you can select which one is most suited to your business.

Several brands, both national and multinational, have created a very competitive market that has led to the demand of branding for small businesses. Branding is “what your customers perceive of you” right from your product, image, reputation, design and the way you talk about your products or services.

Why is there a need to create a brand for small businesses?

Unlike big brands that are already established, small businesses need branding services to establish themselves in the market. Branding also helps in po...