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Impact of Social Media on your Business

impact of social media on business

We live in a world where people crave likes and followers on social media but don’t care about being liked by their next door neighbor. Social media effectively controls the lives of millions around the world. No wonder businesses have found ways to harness the impact of social media on business. The use of social media for marketing purposes is an aspect of the digital marketing strategy.

Advantages of using social media marketing for business: Wide audience reach

The question why use social media for business can be answe...

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4 Tips to Boost Visibility to LinkedIn Company Page!

linkedin company page

LinkedIn, one of the most premium networking channels has grown rapidly since its inception in 2002.

It is best known as the top B2B channel for marketers across the globe. As for the businesses, 92% of B2B marketers include LinkedIn in there marketing strategies. Apart from organizations, LinkedIn is important for professionals who wish to have a successful career growth.

Looking for tips to improve your LinkedIn company page? This is exactly the blog you want to be reading now!

LinkedIn boasts of being the largest...

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How to Measure the Effectiveness of Social Media Campaign


Social media has infused every corner of our lives. And now that it has become a necessity for everyone, it is indeed influencing every action of ours.

Be it giving/asking feedback for any product or asking for reviews online, social media influences every zone. This exhibits the power of Social Media! And if you are able to pitch your business right on social media, the chances of your success increases manifold.

How do you know that you are marketing your business right? What is the best way to measure social media succe...

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Social Media Marketing Mistakes to Avoid - Part 2


In the previous blog, we discussed a few social media marketing mistakes to avoid. As you can see, there are a lot more things to be informed when it comes to social media marketing. You’re probably making a lot of social media mistakes already without realizing it! We’re here to make sure you can avoid these mistakes.

Here are some of the social media marketing mistakes to avoid: No backup plan

There is no doubt that social media is an important part of any online marketing strategy. But don’t depend only on s...

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