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6 Step Guideline for Social Media Content Plan


As a social media marketer, one is often left in a state of uncertainty. It is difficult to gauge whether your social media marketing campaign is going to be successful or not. This is because it is not fixed whether your target audience will enjoy the content put out by your business or brand. So, how does one create the right content? And how is this content managed?

In this blog, we’re going to discuss the importance of content creation for social media marketing much before it is time to run the campaign.

As a ma...

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Things to Keep in Mind While Using Twitter for Business


Twitter is a powerful social media vehicle, but are you using the 280-character limit platform to the fullest?

Be it building a community or driving traffic to your website, there’s a lot that Twitter can do for your business. With over 300 million monthly active users as of 2018, it would be nothing less than a loss of good opportunity to not have a Twitter business account. It can be a game-changer if backed by good strategy. However before getting on with it, here are some Twitter tips for businesses to follow for best o...

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Power of Instagram Marketing for Small Businesses!


For the last 100 years, traditional media such as radio and newspaper was used by marketers as a medium to reach consumers. They still are considered one of the best marketing strategies to indulge in. However, things have seemed to change a bit. With the rise of digital marketing, more and more businesses are drifting towards online platforms, altering the way business market their product and services. This is followed by choosing the right platform which matters the most!

Instagram, a platform that started as a social network...

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7 Essential Tips for Using Twitter for Business


Twitter is a microblogging service and social network rolled into one. It enables its users to send and read each other's updates known as tweets. With the number of monthly active Twitter users beyond 330 million, it is not surprising that it is valued at $16 billion!

Is twitter still as effective for business? Yes, it is. No doubt the usage of Twitter for a business has dwindled with time, but many businesses still feel the effectiveness of this platform. It lets you build the relationship with your customers. It provides you w...

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