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How to Measure the Effectiveness of Social Media Campaign


Social media has infused every corner of our lives. And now that it has become a necessity for everyone, it is indeed influencing every action of ours.

Be it giving/asking feedback for any product or asking for reviews online, social media influences every zone. This exhibits the power of Social Media! And if you are able to pitch your business right on social media, the chances of your success increases manifold.

How do you know that you are marketing your business right? What is the best way to measure social media succe...

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Social Media Marketing Mistakes to Avoid - Part 2


In the previous blog, we discussed a few social media marketing mistakes to avoid. As you can see, there are a lot more things to be informed when it comes to social media marketing. You’re probably making a lot of social media mistakes already without realizing it! We’re here to make sure you can avoid these mistakes.

Here are some of the social media marketing mistakes to avoid: No backup plan

There is no doubt that social media is an important part of any online marketing strategy. But don’t depend only on s...

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Social Media Marketing Mistakes to Avoid - Part 1


As we head into a more digitally influenced space, social media marketing has become essential for all businesses. Social media marketing might seem like a no-brainer, however, to run successful campaigns on social media requires time, in-depth research and a pretty good marketing strategy.

Have you run social media marketing campaigns in the past? How did they perform? Do you think your previous SMM campaign had any flaws? You might like this: 6 social media tips for 2018.

Most businesses that have a social media presenc...

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Top 7 Advantages of Social Media Marketing


In today’s fast-paced era, social media is no more an option for brands and businesses. It is now a necessity for an individual or business. So, what are the impacts and benefits of social media marketing for any business?

Social media marketing might seem like it’s fairly easy to carry out. But, it does require a well-formulated strategy and an in-depth market research that gives you a good idea about the trends in the market.

Here are some statistics that reveal why social media is important for a business. A...

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