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RedAlkemi Blog

The RedAlkemi blog is a collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

5 Important Assets for Your Brand Identity


It's really difficult to create a brand that is instantly recognizable, ageless, and expresses who you are as a person. Companies and corporations spend years figuring out simple elements that make their brand stand out to us customers. It's easy to remember whether or not any of the brand aspects is an asset. Consider it this way: in order for it to be an asset, it must entirely connect an audience to your brand, not just somewhat. A jingle that makes people think of socks isn't useful unless it makes people think of the socks your com...

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The Significance of Landing Pages for any Business


What are the benefits of using a landing page? You may be asking why you need to establish different, independent pages to which visitors will be sent when they click on calls to action on your website. After all, creating landing pages takes time, and you'll need a lot of them. However, the landing page is an important part of lead-generation marketing.

A landing page is so named because it does exactly that - it directs a visitor to a web page. Landing pages send traffic to a website via a link in an email, social media post, F...

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Why is Web Presence Critical for Small Businesses?


During this digital era, you must have an online presence for your company to catch the eyes of your customers. Your enterprise will reap considerable benefits online if you have a website, an e-commerce platform, social media or a blend of all three. Even if your business is not running online, clients and potential clients expect to see you online. You may lose the opportunity to build your customer base and hear your business if they don't see you online.

While it is true that many small enterprises do not have a lot of resour...

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5 Reasons Why Website Maintenance is Important


Many people think that website maintenance is not necessary. They forget that their website and its performance ultimately shapes how people perceive and rate their corporate image.

Just setting up a website is not enough. The online world is evolving all the time. You may put your website up on a server and then if the core software on the server changes, you might find your website not running well or not even showing up. So, once you’ve launched your website, it is important to track your website maintenance service lis...

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What is Marketing Collateral and Why Should You Care?


Marketing collateral has evolved over the years. Earlier, all you needed to boost your marketing were brochures and flyers. Today, your marketing materials shouldn't be limited to ordinary outbound advertisements. When a prospect visits your website they want to see more than just a product description and a pricing page. One kind of content that helps get you there is known as marketing collateral.

In this blog, you’ll get a better understanding of the concept and go over 8 important marketing collateral ideas that will h...

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The RedAlkemi Blog

A collaborative space for contributors to submit unique and insightful content on digital marketing, graphic design and web development trends and tips. If you blog about or publish content in this space, contribute to the RedAlkemi blog today! Email us at blog@redalkemi.com

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