Every color has a meaning and triggers a special emotional response. This also holds true for brands that are able to reflect their persona by the choice of colors they have used in their branding. Think about how brands that have fair use of red as their primary color are often in the business of delivering fun and happiness, for instance, Coke, Hamleys, etc. Likewise, most brands associated with money or finance make use of blue, like SBI, Barclays, Bank of America, Citibank, etc. This isn’t and cannot be a mere coincidence that every o...

Imagine you are looking at a web-page which only has a logo in the center of the page surrounded by nothing. Yes absolutely nothing around it and yet it is highly effective. What do you feel is the most prominent feature of such pages? If you think it is the logo, think harder? Logos can be found everywhere, and if it were just the logo why would the designer not keep other elements on the tray? Whitespace! Yes, now you are talking business. The whitespace or what is better known as the negative space has emerged as an essential element of desi...

Less is more. Now, this has also been extended to web design. Minimalism is basically the art of using minimum elements to create maximum effect. Designers are constantly experimenting with different transitions, compositions and colors to implement minimalism in design. The underlying idea is to focus on simplification of user tasks. The designs may seem simple but what lies beneath is much more than minimal. Simple means effective, not easy as there are only a few elements on the designer’s tray and the task is to produce a greater effe...

If you have ever paused and closely looked at things around, many will show a symbolic pattern, an undefined symmetry. Going further deep, you will see an invisible spiral that happens to be everywhere. The Pyramids of Giza, the Parthenon, the spiral of a tornado, seashells, the galactic spiral, the pine cone, the floral formula of most flowers, and definitely the human body, etc. all are inspired by the same spiral ratio. This is the Golden Ratio, also known as the Divine Proportion or the Golden Mean, is typically the 1:1.618 which fi...