To inform your target audience, a blog site provides accurate and well-researched content. You can include reference case studies and related videos for justifying your point with the utmost clarity. However, that's just one aspect of having a blog website.

WordPress released the overall traffic statistics, and the results were expectedly astonishing. According to Wordpress, "over 409 million people view more than 20 billion of their pages each month." This presents an opportunity for the blog handlers to carry out their lead ge...

Brands are not built in a day. It takes a lot of thought, strategy and effort to build brands that resonate with the minds of your audience. It is a constant and relentless delivery of your brand promise that you have made with your customers. With the kind of fierceness that has crept in the business world, there is no room for mistakes. One wrong turn and you have to struggle hard to make up for the loss.

Brands like Facebook, Coke, Nike, etc. have a specific brand appeal and a particular brand story. All messaging hold the sam...

The human mind is like a maze where everything is connected to everything else. We often try to give deep meanings to frivolous patterns and many times ignore the more important ones. There are some things that each one of us have done at some time in our lives, like finding shapes in clouds, in cracks on the walls, or even the leaves. This is basic human instinct to strive to complete a whole, to find the missing link in the puzzle nature has given us. We are always trying to connect the dots.

These random and candid observation...

Color is one of the most powerful aspects of web design. It is one of the preliminary touch points your business makes with your audience and has a profound impact on how your brand is perceived by people. With the growing number of options, attention spans have considerably reduced. Businesses are left with less than 10 seconds to catch the eye of the audience. In a situation like this, the right choice of color can increase your brand recognition by more than 80%.

Color has al...