If you have ever paused and closely looked at things around, many will show a symbolic pattern, an undefined symmetry. Going further deep, you will see an invisible spiral that happens to be everywhere. The Pyramids of Giza, the Parthenon, the spiral of a tornado, seashells, the galactic spiral, the pine cone, the floral formula of most flowers, and definitely the human body, etc. all are inspired by the same spiral ratio. This is the Golden Ratio, also known as the Divine Proportion or the Golden Mean, is typically the 1:1.618 which fi...

Projects are the lifeline of any business. A business is defined not only by the quality of the project but the way it is handled. Every phase in the design process is a reflection of the seriousness and sincerity and the level of commitment a business shows for the project design process. Project design forms a critical phase of the lifecycle of the project. All the basic elements of design are important and cannot be ignored.

Every project has its own story which is written in its blueprint...

“If your business is not on the internet, then your business will be out of business.” - Bill Gates

When you start your own business, the first thing that should strike your mind is to have an effective online presence in terms of a well-built website. It can be a taxing process if you do not have any prior experience with websites. As a start-up, it is possible that you do not have enough financial bandwidth to hire an agency or a professional. So, alternately you can think about using the best free website builder f...

“Something that looks great but is difficult to use is exemplary of great UI and poor UX. While something very usable that looks terrible is exemplary of great UX and poor UI.” - Helga Moreno

The discussions focussed on UI vs UX design are common in the popular tech capitals of the world. In many instances both the terms are used interchangeably as they have been around for decades but the fact is that the UX stands for the term User Experience Design while the UI refers to User Interface Design. Designers who possess...