2020 was an interesting year for businesses, to say the least, but it has also put a spotlight on SEO. People are looking for the most efficient ways to promote their businesses, and you don’t get much more efficient than SEO.
Unfortunately, many people who are new to SEO may start to get introduced to outdated or ineffective methods. This is why it’s important that you get your information from more than one source and keep up to date with the most recent developments. Here are some of the most powerful SEO techniques that you can use in 2020.
Improving User Experience
Google is constantly working on building a search engine for humans first, not robots. This is why user experience does, and will always have an important role when it comes to SEO. By improving your metrics, you are also increasing the value of your website on search engines and will get more visibility as a result. At the end of the day, you can never lose from making your website better for visitors.
Voice Search Optimization
More than a quarter of US households have some sort of smart speaker nowadays, and these numbers will only go up. As a matter of fact, it’s estimated that it should go up to more than 50% by the year 2022. In addition, 72% of people surveyed in a recent study stated that their voice-activated devices played an important role in their daily routine. In short, if you don’t optimize your website for vocal search, you might end up being invisible to a large percentage of the population.
Re-Focus on Technical SEO
Technical SEO often gets completely overlooked, which is strange. Even if you do everything right, your results will suffer if the site is not technically sound. One of the simplest things you can do to improve your SEO is to move to https. If you don’t have an https address already, then you are and will continue to suffer for the next few years, so we suggest you get to it immediately.
Besides that, going back to basics like correcting your semantic mark-up, enabling AMPs for mobile, and fixing links will make a world of difference. This will be your SEO foundation, so make sure that you invest in good crawling software and learn how to perform diagnostics.
Another thing we would advise would be to work with a good SEO company that will be able to instantly see what’s wrong with your site, and show you how it’s affecting your results. Companies like PWD, for instance, have been providing SEO services to Perth businesses for years, and have gained a solid reputation for their work. They offer SEO in Perth, as well as branding, PPC marketing, and tons of other services. They will also provide an SEO audit of your website completely free of charge.
People often claim that there isn’t a perfect word count for content when it comes to SEO, but evidence shows otherwise. When measured, articles that had 2000 words or more generated more than two times the number of backlinks generated by articles under 1000 words in one study. That doesn’t mean that you have to write mega articles all the time, but you should make the big ones work and use them as tools to bring attention to other complementary pieces on your website.
SEO is ever-changing, and unless you stay current on the best techniques to use and those to avoid, you will eventually lose your time, money, or both. Add these techniques to your playbook, and you should be able to get more visibility over time.