In today’s fast-paced world, small businesses are experiencing a phenomenal growth. A website for your small business acts as a marketing tool and makes it easy for your audience to access your business online, from anywhere in the world at any time!
But what is a small business website?
A small business website is an online informative platform to showcase detailed information about your organization or business to your audience. This induces a more visible web presence which attracts a large number of visitors and has the potential of converting visitors to customers.
The activities that your business performs online can either make or break your brand image. It is imperative that your website sends out the right message to your audience.
Why is it important to have a website for your small business? Take a look at some of the benefits of a website for your small business.
If you don’t already have a website for your small business, check out our blog on how to create a small business website!
Here are 5 website features you should include
Essential business information
Unless the essential information of your website is easily available, the purpose of creating a website is useless. Your business website must have all the essential details of your business, and your products or services. Important information such as email id, the contact details, locations, working hours, etc are important to mention on your website. Imagine landing up on a website and not knowing how to get in touch with the business! It’s as good as not having a website at all!
So, even if you have an excellent website, well-written content and impressive imagery, if you do not have important information available on your website, your website is serving no purpose.
Social media links
In today’s world where every person takes a look at the online presence of a brand or business before purchasing a product or service, it is important that you mention your social media links on your website. Linking your social media profiles through your website gives easy access to your visitors to check out your online presence. By doing this, you are ensuring they spend more time learning about your business.
The layout of the website should be simple, such that it becomes easy for users to scan and navigate your website. Ensuring your website gives your users a positive experience can be a game changer for your business. Your website should be designed in a manner that automatically enables users to take the steps you want them to take while keeping in mind their goals as well.
To do this, organize your content in an easy format. Layout information based on priority. Users are either looking for an answer to a question or are looking for information. Unable to find any of this on your website, they’ll surely exit your website.
Mobile friendly website
If your website is not mobile friendly, you are losing out on potential customers!
With our smartphones at an arms’ length at all times, it is important that we take into account mobile responsiveness when designing websites. A mobile is the best assistant that a person can have in today’s era. This is why your small business website should be well optimized for the mobile view.
If your website does not show up well on a mobile, your user will exit your website and look for alternatives. Why is this? Because your website was not able to give them the experience of information they were looking for, simply because you did not optimize your website for multiple devices.
To avoid losing customers due to this, you should ensure that your website is mobile friendly and responsive for other devices such as desktops and tablets.
The overall website design is also a determining factor in making your website a success.
Choose a design that aligns with your brand, goals, and requirements. It is good to have a navigation bar at the top and bottom of every page. Elements like colours, typography, buttons, etc. play an important role in overall look and feel of the website.
Avoid a messy website that looks cluttered and overflows with information. Try sticking to a few chosen brand colours and try using your brand fonts on your website as well. Make use of imagery that is aligned with your brand. However, using too many images and videos can also make your website appear cluttered. Whatsoever, avoid a messy website that has too much content and too many images.
We tried to mention a few of the features of a small business website. To know all the requisite features of a small business website, read this blog on 55 features of a successful small business website.
These are the 5 tips that we would recommend to everyone looking to build a useful small business website. While we’re at it, check out some of the don’ts that you should avoid while you are designing a website.
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