Are you a blogger? Are you someone who is creating content on a regular basis? Chances are, you already know how to write a successful blog.
Some bloggers think once they’ve written content and published it, it all ends there. But it doesn’t. Once you’ve published a piece of content to the Internet, you also need to see if your blog or content is successful. For this, you need to consider some tracking metrics that tell you how well you nailed the blog.
So, how do you know if your blog is performing well? There are some who often believe that there are very subjective metrics. However, the fact is that there are certain critical metrics that can measure the success of your blog.
There are some general blog KPIs (key performance indicators) that can be used for any blog.
Here are the key blog metrics that you need to consider
Traffic source
Online traffic that you able to attract because of blogs is one of the critical metrics that prove how successful your blog is. The more traffic you manage to generate on your blog, the more successful your blog is.
A good way is to break down the traffic/visitors based on their source. Where are you getting the maximum traffic from? Is it from social media or is it through keywords? Getting online viewers is directly proportional to the quality of content in your blog.
SERP ranking
Users are always searching for some or the information on the Internet. This search is made on Search engines like Google or Bing. YouTube is also a search engine. The answers that show up on the search engine are called the Search Engine Results Page.
SERP (Search engine results page) rank defines where your content shows up when someone searches for something relevant to the nature of your content. If your blog or article ranks in the top three results, you have created excellent content!
You should know that the first four pages that appear on Google’s SERP have the highest click-through rate. And if your content is seen on Google’s 1st SERP then you have an excellent chance of getting maximum online visitors. So the higher your blog or content ranks on a SERP, the more successful your blog is.
Time spent by users
Through tools like Google Analytics, you are able to see where your readers are from and how many of them came through organic, paid or direct search. However, there are more interesting metrics that can help you identify the success of your blog.
One such metrics is the amount of time spent on your blog by your users.
Let’s say that you created and published a blog that soon made it’s way to the top of a SERP. But what if your readers spent only about 10 seconds on your blog? Would you still call it a successful blog?
Explore Google Analytics to find out how much time your users are spending on reading your blog. If a user is spending a good amount of time reading your blog and not just a couple of seconds, then you have truly created a good blog.
Returning visitors
Getting new visitors to your blog is not exceptional. However, if you manage to get the same people to visit your content, again and again, you are surely doing something right.
Think about it, how often do you visit a site again? Only when you need something from it or are about to make a purchase, right? If you publish useful information, people may want to come back to it again and again.
This is a good way to measure the success of your blog. If users come back to your blog, you’ve managed to capture them in some way or the other.
Social interaction
Once you are done with uploading a blog on a website, you don’t just leave it there and wait for a miracle to happen.
The ideal thing to do after publishing a blog is to promote it on relevant online publishing platforms and websites to maximize reach, exposure and traffic to your website. This also includes promoting your content on social media channels.
The more people interact with your blog (including sharing, liking and commenting), the more chances you have of gaining online visitors. So, it is important that you promote your blog or content once you have uploaded it to your website.
Attracting leads
Creating a blog is one aspect, and getting leads through blogs is another.
Blogs often act as indirect marketing tools that help you promote your business directly to the world. If your blog is able to draw relevant traffic, you should also use the same platform to attract new customers and users.
It’s a good idea to try and generate leads through your blogs. This can be done by adding free giveaways, PDFs, information or other goodies for your readers. Once again, if you manage to generate leads through your blog, you have created a successful blog.
To sum up, there are a lot of factors that determine the success of a blog and these are a few important ones. We hope you take these blog metrics into consideration the next time you want to measure if your blog performed well.
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