The competition in social media marketing is tough. Marketers have to think of a way to catch the audience's attention in the massively online content available today. To cut through these noises, it's important to produce highly engaging content for viewers.
Content, such as an image or text, has a significant power for marketers to reach and influence their audience. According to Cisco, there will be more mobile users in one-way or another consuming visual content with 82% of the internet traffic coming from videos.
In order to produce engaging content, marketers have to spend a lot of time researching what topics the viewers are interested in, brainstorm new ideas for images or videos, write new blog posts, and publish them on social media channels right away.
Fortunately, there are tools you can put into your workflows to save time doing social media marketing tasks. These tools allow you to find trending videos via keyword filters or schedule your blogs/posts on your preferred social channels directly from a dashboard.
Hootsuite is one of the most popular tools to manage your social media activities. It provides features for managing multiple social profiles at once, monitoring brand mentions on various networks, publishing content, and scheduling posts.
You can also use this tool to find new trending topics in social media marketing based on the time frame you selected. You can then preview the top images or videos currently viral with their respective URLs before sharing them out directly on your profile page.
Later is a free tool with an easy-to-use interface that helps you schedule your blog or even Instagram post directly from the platform's dashboard without logging in to third-party websites like Blogger/Tumblr.
What makes it different from other similar tools is it allows you to easily recognize your images and videos. It means that you can include up to 3 media files when creating a new post, and the tool will give you all of the available options for you to share on social channels.
Canva is an online graphic design tool that makes it easy for anyone to create stunning visuals like infographics and presentations and entire designs such as logos and social media posts with more than 1 million stock photos or graphics.
You can find some royalty-free photos over there, too, if needed, which is excellent because most popular photo/image websites like Flickr, etc., require credit card payment before allowing users to download them.
Buffer is another all-in-one social media management tool to help marketers manage their multiple profiles on Facebook, Instagram, Twitter, Linkedin, etc. The tool allows you to automatically post your blog content on your preferred social networks without having to visit them one by one. It helps you always stay ahead of the game when posting content on Instagram, even though this platform doesn't support direct scheduling yet.
Once you connect your Instagram account with Buffer via its official app, simply create a new post and then choose the images or videos that would appear in that particular post before selecting at which time it should be published automatically on your feed. You can create different schedules for either weekdays or weekends too.
Piktochart is a simple infographic tool that enables you to create beautiful infographics with easy steps on how to do it. Once you have created an account on the platform, simply sign in and click the 'Create Infographic' icon, followed by entering your topic/title.
You can then easily find plenty of free images from their icon library or upload your ones before arranging them based on location via the dragging-and-dropping option.
Animoto is an online video editor which helps marketers create engaging videos with custom titles, music, text, etc., with just a few clicks of buttons. It allows you to select various professional-looking themes that match your brand's color scheme. You can just drag the element and create a video that will fit your theme.
AgoraPulse is a social media management tool that enables marketers to schedule Facebook/Twitter posts, run Instagram Contests and publish content. Unlike most tools that require you to log in via your web browser, AgoraPulse is completely integrated within Facebook.
This means when you are logged into your Facebook account, all of its features will be readily available in one place. Thus, you don't need to open another web page or switch between tabs when managing various social network accounts at once.
Stencil is an infographic maker which enables marketers to create engaging infographics with simple steps. With hundreds of templates, ready-made designs, and an editable clipart library, you can quickly customize your post and make content for your social channels. After successfully making an account on the platform, you can start making content by selecting your preferred template before customizing it with icons or fonts of your choice.
To get started, login into their official website and click the 'Create New' option followed by entering your topic/title in the search field provided at the top right corner. You can then access different templates under any category you are browsing through before dragging & dropping icons onto designated boxes.
The tools mentioned above are just a few of the thousands of social media management tools out there that you can start using right away to increase your engagement rates on multiple social network accounts.
If you want to make compelling content, it’s essential for you to understand your target audience's behaviors before reaching them with the content. This article should help you create more accurate marketing strategies by using selected social media tools above. That way, you can lead your social media content production faster.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).