Starting a business, creating a website, and promoting it on the internet is not easy. It takes the right approach and knowledge to succeed in internet marketing. If you're just starting your business from scratch, this guide is for you. Read the tips mentioned in this article and understand what it takes to start a business online and how to scale it.
Tip#1: Find a Hungry Niche (If You haven't Found It Already)
The easiest people to sell to are those who are already buying niche products. That is, they're hungry for solutions. All you have to do is offer them more of the same.
However, one note: Don't focus on a big market (like "dog training").
Instead, focus on a small segment of a bigger market (such as "training German shepherd dogs" or "dog training for busy people"). Even though you're focusing on a smaller group of people, you'll make more money because your niche members would rather buy a niche-specific product than a general product.
Example: Those who own German shepherd dogs (GSDs) will choose GSD training manuals over the more general "dog training" manuals.
Tip#2: Sell In-Demand Products
Once you choose a niche, then you need to determine what they want. The easiest way to do that is by finding out what they're already buying and giving them more of the same.
Tip: If you're going to sell digital products, then go to the Clickbank.com and Amazon.com marketplaces to determine which products are bestsellers. You'll want to create a product on a similar topic.
Tip#3: Build a List
People say, "the money is on the list." The truth is, the money is in three lists:
- Your prospect list: those people who've joined your newsletter list but haven't yet purchased anything from you.
- Your customer list: those who've already bought from you.
- Your partner list: This is your list of a joint venture and affiliate partners.
You should nurture each of these lists and follow up with them regularly to build relationships and close sales.
More on this later in this article.
Tip#4: Create a Sales Funnel
Don't count on one product to make you a fortune. Instead, create a lead-generating sales funnel that's stocked with dozens of closely related niche products. When someone buys something from you, offer to sell them a related product. It's the best way to build your business.
Tip#5: Leverage Other Peoples' Traffic
You don't have to start from scratch when you're looking for traffic. Instead, leverage others' hard work by using affiliate marketing, joint venture marketing, social networking, YouTube, and similar sites.
Tip#6: Use Referral Marketing
Some of the most responsive and profitable customers you'll encounter are those referred to you by their friends. That's why you should encourage customers to refer their friends. You may even offer incentives, such as cash, discounts, and freebies for those who refer other paying customers.
Tip#7: Contact Prospects Using Multiple Channels
Your prospects are everywhere, both online and offline. That's why you should contact and communicate with them using multiple channels, such as blogs, newsletters, social sites, direct mail, offline seminars, and so on.
Tip#8: Track and Test
If you don't know which of your products, ads, sales letters, advertising venues, and marketing campaigns truly put the most money in your pocket, then you're wasting your ad dollars. Start using tools like Google Analytics immediately, so you know where to focus your efforts.
Tip#9: Outsource
If you want to get your business off the ground fast, then enlist the help of trusted freelancers to help you build your business. You can outsource tasks like article writing, product creation, copywriting, posting to your blog, web design, and much more. You can build your freelancing team using sites like elance.com, getafreelancer.com, rentacoder.com, and guru.com.
Here's How You Can Get The Best Out of Your Email Marketing Efforts
Polish your Landing Page Copy
It's pretty simple: If your sales page doesn't do enough to persuade visitors to become subscribers, then you're going to have a low conversion rate and an embarrassingly small list.
Solution? Either learn how to be a better copywriter or hire a professional by going to sites like Upwork or Fiverr. You may also browse through this ranking of landing page builders and choose the best fit for your needs.
Offer an Enticing Freebie
People hardly ever join newsletters just for the sake of joining newsletters. That's why you need to dangle something enticing in front of them, something they feel like they want and need.
Examples include valuable e-courses, reports, videos, audios, software and other tools, access to live events (like webinars), and similar products.
Put a Subscription Box on Every Page of Your Blog.
Here's another simple method, yet it's often overlooked. The point is, you'll get more subscribers if you keep your subscription box constantly in front of your site visitors.
For best results, be sure to include a strong call to action, where you specifically tell people to join your newsletter.
Final Word
Growing Your Business online isn't a daunting task. It just takes the right approach to get things done. Another important tip is to focus on your website's SEO. This will push it higher in the search engine's ranking. You can do this yourself or lookup on Google with SEO Auckland and leverage expert help.
