The rapid growth of digital marketing in the business world plays a crucial role in terms of generating ROI. Digital marketing comprises of various actions like proper analysis of social data, segmentation and overall marketing automation. These are essential social media marketing efforts that help in performing effectively and efficiently. They also help in the assessment of business performance, gauging the profits in comparison to expenses made and increasing the ROI i.e. dividing net income by net worth. The ROI signifies whether these marketing efforts are effectively working or not
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