Writing for the web is no different than writing for print except for the fact that your online readers are constantly distracted and most won’t read your content word by word.Don’t write the content blindly. Analyze the first page of SERP (Search Engine Result Page) related to your targeted keywords, especially first 3 results and take advantage of their weaknesses and strengths. There are two main things to look upon: Titles & Content 1) For Better Title, take a look at top 3 Titles and understand their strengths and weaknesses. Check if they are providing what they are promising. Moreover, listed titles like (10 steps, 8 ways, 3 reasons, etc.) take advantage over others in SERP’s. You can simply add a little to your Title to make it easier, faster, new, more comprehensive and better. 2) For Better Content, click through the first couple of results and see what they are offering and where they are lacking. And accordingly plan an ideal post for your keyword.
- Try to add unique information that other results don’t have.
- Organize your post in a better way.
- Get to the point right away.