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RedAlkemi Blog

How To Choose A Brand Design Agency In London

Are you thinking about hiring a brand design agency to help with your business in London? This is recommended whether you are new to branding or you are simply looking to take your business to the next level. Having an expert team on your side can be just what you need to stand out from the competitor. But, how can you choose a brand design agency? Here are some tips.

View Previous Clients

Names are not everything. But, there is no doubt that you can have some peace of mind when you know a brand design agency has worked with a few big names in the past. It can make them seem more reputable and trustworthy and this is especially true if you have not heard of the agency before.

Often, a brand design agency will list some of the names they have worked with in the past. These should be easy to view on the company’s website. For example, Recipe Design is a London based brand design agency that has worked with Gillette, Electrolux, Unilever, LG and even Kohler. These brands are huge and if they trust Recipe Design to help them with brand design and strategy, it can make you feel confident choosing them for your business too.

It is going to be even better if a brand design agency can show you their portfolio and what they have done for other brands. This can give you specific examples of what they can achieve and how they are able to help you.

Read About the Company

It is important to find out about a brand design agency before you hire them. This means reading into their background and seeing if you align with the company’s principles. In addition, you may wish to know more about the team and how much experience they have. The brand design agency might also specialise in certain markets, which can be useful if this is what you need. Most of the information about a brand design agency is going to be on their website. Take the time to read about them and see if you like the message and story they are sharing.

Read Testimonials

When someone is going to buy a product, they will often look at reviews. They want to know what a previous customer has thought about the item and this can give the person peace of mind. Ultimately, reviews can hold a lot of power and if a product has positive reviews, you are more likely to purchase it yourself.

Well, the same goes for using services and choosing a brand design agency. Previous clients are likely to write testimonials and detail what their experience was like. It is worth taking the time to read the testimonials that are online. This is going to allow you to form an impression and get an idea of what you can expect when you work with this brand design agency.

Ask Questions

Do not be afraid to contact the brand design agency and ask questions. For example, you can ask them more about their experience, the technology they have and even strategies they use to achieve results. Often, there are contact forms on their website that make it easy to get in contact with a member of the team. Alternatively, you can find a phone number and give them a call for a more personal experience.

Remember that most brand design agencies are going to be happy to communicate with you and talk about their processes. They will be willing to answer your questions and provide you with the information you need to make a decision. You will get a gut feeling when you contact them and you can gain a better impression of what their customer service is really like before you hire the agency.

Check Out Their Website

Let’s not forget that the presentation and branding of the agency’s website is also a way to gain a better insight of what they do and what they can achieve for your business. You can see whether you like how they present themselves and how they have showcased their own brand. In other words, the website of the brand design agency is going to demonstrate how they believe is the best way to advertise and market products and services. Therefore, take the time to look around and check out their website. Take a look at the layout and presentation of their brand see whether you like it. 

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