Times continue to change in the world of social media. In the early days, businesses encouraged customers to leave comments on their pages to get more recognition and build brand awareness. Now, there are newer and more exciting social media marketing campaigns.
These days, top brands are dropping comments themselves on other brands’ posts. This practice gives them that much needed exposure. Also, saying something funny in the comments can be a reason for laughs, but it also happens to be an effective strategy towards growing brand awareness.
In this article, you’ll learn how you can use Instagram comments to drive traffic to your page and how it can help you grow your business.
Why Instagram Comments Became So Popular
You may be wondering how Instagram comments gained such popularity in the field of marketing. Well, think of it this way: if you are an active Instagram user and you read through the comments between two celebrities, you would be interested to know what they’re talking about, right?
The same can be said in the business arena. By following and commenting on a popular business page, there is some high chance that your name will be engraved in the minds of its followers. They will become curious and might eventually want to check out what your business is all about. If they like what they see, they may just stick around and become regular customers. This is a trend that began on the larger social media accounts, such as Facebook and Twitter, and the most outspoken businesses amassed the largest following.
By following and supporting like-minded brands, you put your business in the limelight, allowing you to catch the attention of the other business’s followers.
Paying For Comments
Not all businesses are going to be adept at using social media to their advantage, and this is the reason why some of them resort to creating fake engagement on Insta. There are many websites selling Instagram features that allow you to learn how you can buy comments.
Many new businesses believe this to be a great place to start. After all, you have full control over the content. Most of the comments on Instagram are mainly expressions of users’ attitude towards the content. By buying comments, you can choose those that offer the most impact.
This is an area where you will need to take great care as you will also need to provide the right and most satisfactory answers to your followers. Keep in mind that there is a lot of competition on Instagram, therefore, it is highly crucial to be able to stand out from the crowd. One way that you can do this is to be extra fast at responding to comments and offering helpful advice and recommendations.
You can also have your followers tag other Instagram users in your posts. As a result, your comments will be visible to even more people. This is a simple yet effective method of getting more views and interactions, which increases the number of your followers.
The Importance Of Instagram Comments
Initially, Instagram comments used to be synonymous with flame emojis from follower to follower, brand to a follower, or follower to a brand. Nowadays, there are plenty of comments left by brands on other brands. When customers see these, they are introduced to another business or brand that they were not aware of.
This allows your business to capitalize on the exposure of another business. This can help drive traffic to your site and, ultimately, increase conversions.
Comments Help Build Trust
Other business brands commenting on your Instagram will make you look trustworthy to the eyes and minds of your followers. They will, therefore, be more willing to engage with your brand. This will ultimately translate into more revenues.
The more popular the brand, the more the followers. Remember what was previously said about the most outspoken brands having the most followers. That is because a large number of Instagram users will be able to see your comments, which solidifies your presence in their minds. Following and commenting on popular businesses’ Instagram pages will help grow your business brand.
How To Make The Most Out Of Instagram Comments
Drop Genuine Comments
Before you write a comment on a brand’s Instagram post, make sure that you are genuinely interested in what they have to offer.
Secondly, ensure that the comments provide value to the followers of the business. Once they see your comments, they are more likely to be interested in your business and what you have to offer.
Avoid comments such as heart or other similar emojis as these provide a vague message that doesn’t add value to the brand you are following.
Support Businesses That Support Your Mission
Businesses have different missions and support different causes, which could be anywhere from environmental issues, promoting the consumption of organic produce, maintaining a healthy lifestyle, or cleaning the world’s oceans.
Find out the ethos of the business that you are following and show your support through commenting on their Instagram posts. Once their followers see these, they are more likely to engage with your business and support your business as well.
Add Some Humor
If you want to grab the attention of followers when dropping a comment on a brand’s Instagram post, try adding some humor to it.
Granted there are times when there is no place for humor, determine yourself as to when’s the best time to say something funny. This kind of sensitivity will encourage the brand’s followers to check out your business pages, driving more traffic to your sites and, ultimately, resulting in more conversions.
Think of it as a way to popularize your brand through the supporters of the business that you are following.
Final Thoughts
Ever since the concept of using comments for business sprouted on Facebook and Twitter, the trend has found its way into Instagram. Now, businesses are finding a clever way of building their respective brands and growing their following through various social media services. By commenting on the posts of other business brands and showing support for their worthy causes, Instagram comments can, indeed, increase the quality of customer engagement on your page.
