Verka is a trusted flagship brand of MILKFED established in 1973. It is mandated for milk procurement and quality processing of milk. It produces high-quality dairy products and innovates new products. It is a trusted brand among Indian households and is loved by its customers for nutrition, quality, and sheer indulgence.
As much as it flourished in the hearts of Indian and their households, Verka was not a success in the digital world. Being a massive milk plant, there was a lot about Verka that the consumers did not know and had no way of knowing. Its existing website was sporadic and unstructured which made navigation difficult. Search Engine Optimization was not implemented. It made use of poor quality images and was non-responsive. The content on the website was not optimized as keyword research had not been carried out. It failed to make its customer base aware of its new products.
RedAlkemi was assigned the task to improve their online situation. Not only did we build them a new user-friendly website with optimized content, we also structured the information in a format that made it easily navigable. A detailed keyword research was carried out and the same was integrated within all the content used across the website as well as the blogs written by us to promote their new products and spread awareness about existing ones. An integrated blog section was added to the website itself and all blogs were promoted.
In no time, we could see an increase in the traffic to their website and an increase in their SERP rankings. Take a look at the case study below to see the results!
This isn’t just a digital marketing case study, this is us having fun bringing success to Verka!
Check out Verka here: www.verka.coop
RedAlkemi was created out of the desire to deliver measurable online success to its customer base. The founders consider themselves the alchemists who work with passion (Red) to develop processes (Alkemi) that turn a basic digital presence to a measurable and successful one, therefore the name RedAlkemi.
Yes, it’s possible! Motivated by innovation, RedAlkemists believe they can help take your business to the next level. In an ever-evolving online environment, our vision is to keep “Shaping a holistic digital presence for businesses through innovative processes.”