First, you need to ask yourself if search engine optimization (SEO) will work for your business. Then if you decide yes, you will need to choose the best SEO apps.
To be effective with SEO, you must use the right tools. Just because there are many SEO apps, doesn't mean you should use any of them for your business. Not all SEO tools are created equal. You need to choose the best SEO apps that will work well for your business.
If you want to see the best apps in one place, here is our roundup for the top 10 SEO apps every business needs to rock in 2022.
Why Top SEO Apps?
You must do two things to win with SEO:
- Make great content
- Distribute that content to get backlinks
A top SEO tool is one that allows you to:
- Audit your domain
- Conduct market research
- Conduct keyword search
- Locate areas of search arbitrage
- Analyze competitors
- Obtain backlinks
- Track your business' Google rankings and conversion rates
- Identify technical problems
The applications should have all these functions in a well-designed functional dashboard.
Top 10 SEO Apps Every Business Needs to Rock 2022
Increase your business' ranking and profits by using these top SEO apps below:
Ahrefs' has the largest backlink profile of any SEO tool, with over 16 trillion links being crawled daily. Ahrefs also has the second largest website crawler after Google. It is the best tool for keyword searches.
You can use Ahrefs as a comprehensive SEO app to help your business analyze competitors, ranks, and backlinks in search engine results pages (SERPs) to understand how you can counter them. It should also be your choice for tracking your organic search rank and doing keyword research.
2. Moz Pro
Moz is perhaps the most prolific SEO application tool today. It's the oldest and most experienced independent SEO app which has been around since the early 2000s. Moz is always the first to try and dissect any dreaded Google algorithm update.
Moz Pro, the paid web version of Moz, lets you:
- track your keyword rankings
- explore keywords
- run technical SEO site audits
- optimize content
- check on your competitor’s backlinks
Moz Pro is a comprehensive suite of tools and will help you to:
- Identify low competition keywords you can rank for
- explore and earn new backlinks
- improve your on-page SEO using the Moz Site Crawls.
Moz Pro will offer you pretty much almost everything you'd need from an SEO tool and application.
3. SE Ranking
SE Ranking is the best SEO app for digital marketing planning because of its dynamic unit. Designed with essential SEO features, this app is planned to place any business' website in the highest search results. You will also get a higher quantity of updated data to improve your SEO activities and access historical information without even leaving the interface.
The major features of SE Ranking include:
- Marketing planner
- On-Page and backlink checker
- SEO or PPC competitor research
- Keyword tracker, grouper, and suggestion tool
- Website audit
- Backlink checker and lead generator
The marketing planner feature of SE Ranking will also help you improve your marketing plan skills that'll help you create accurate objectives and actions.
SEMrush is the best app in SEO, analytics, and market research, with insights on competitors' strategies. It is used by some of the largest sites such as eBay, Quora, and Overstock. It has everything you'll need from backlink analysis, keyword research, Google Ads keyword planning, domain audits, and analysis. Other key features include:
- Paid and organic keyword search
- Detailed analysis of paid ads and keywords
- Domain analysis and comparison with competitors
- Full website audit tools
With organic research provision in SEMrush, you can study your competitor's recent trends by seeing their best keywords and the position changes. You'll be able to strengthen your advertising research by analyzing competitor's keywords and ad budgets.
5. Yoast SEO Plugin
Yoast is the best ranked SEO WordPress plugin. It is classified as the best for technical SEO and content optimization for WordPress. The plugin is free but has a premium plan.
It is an excellent tool that you need to optimize your content and boost your SERPS ranking.
Yoast will give you access to key suggestions on how to optimize your web pages and blogs with meta descriptions, additional keywords, clarity, and content length, among other suggestions. It should be your best choice for on-page SEO.
6. Google Analytics
You can't talk about SEO without mentioning Google Analytics. Every business serious about SEO uses this application. It is free and easy to download, install, and use.
Once installed on your site, you'll have access to several functionalities that'll give you an in-depth view of your website's performance. You'll see marketing tactics that drive the most traffic and those that drive the most leads and conversions. You'll also see how visitors use your site, and which content they prefer including which pages they spend more time on.
You can use this SEO app to move up your organic search.
7. Google Search Console
Google Search Console (formerly Google Webmaster Tools) is a suite of helpful, free SEO tools straight from Google.
Once your account is set up, you'll be able to view key statistics such as your click-rate, keyword rankings, and number of clicks per keyword. It can also help you see if you have security issues, duplicate metadata, or the number of pages you have indexed.
It is easy to use and gives you some of the analytics from Google Analytics, in simpler and more straightforward forms.
With Google Console, you get the tools, the data, and the power.
8. Screaming Frog
Screaming Frog's claim to fame is its SEO Spider tool that enables you to quickly conduct your site's technical SEO audit and onsite SEO factors. It also has a number of more advanced features, including detecting server errors such as 404 errors on your site.
The Screaming Frog SEO app enables you to:
- crawl websites and uncover broken links
- see all the pages you can crawl
- generate XML sitemaps
- discover duplicate content
- get H1s, backlinks
- meta descriptions to any page or site
You can also integrate it with Google Search Console or Analytics to pull in performance and user data for your site's pages.
Everything you do is exportable to a neat Excel or CSV file, which is a big plus.
Every business, serious about SEO, should have Mangools. This tool has five comprehensive SEO tools in its toolkit that you'd need to have, including:
- KWFinder tool – for keyword research
- SERPChecker tool – for SERP analysis
- SERPWatcher tool – for rank tracking
- LinkMiner tool – for backlink analysis
- SiteProfiler tool – for SEO insights and metrics
Mangools will give you access to a complete range of tools that will help any marketer manage, and improve their SEO, both on-page and off-page.
Ubersuggest is 100% free, it’s open-space and the only one of this kind. It is an all-in-one SEO tool designed with almost all the features that can win you the game of SEO. SEO success largely depends on knowing what you're doing, knowing your competitors' tactics, and knowing how to adjust your strategy to exploit the holes in the market.
The key features of Ubersuggest include:
- Backlink analysis
- Overview of keyword search volume
- Content and Keyword idea generators
- Keyword tracking
- Site audit tools
- Organic and Paid keyword difficulty metrics
To be free and provide all these tools makes Ubersuggest rank up there with the best in top SEO apps.
SEO is an ever-evolving, intuitive marketing discipline. Once you actuate it, the best practices are often consistent – make great content, distribute the content, and get backlinks.
The SEO apps we've listed here are what every business needs particularly in 2022.