In today’s competitive marketplace, it is important to keep your customers engaged and hooked to your brand all the time. And for those who don’t know, email marketing is one of the best ways to do so. Although, many people fail to take the advantage of this excellent tool or just don’t use it well.
According to Statista, there are nearly 4 billion global daily email users and this number is expected to go up to 4.6 billion by 2025. Also, 78% of marketers have seen an increase in email engagement over the last year. Seeing these numbers, you must have realized how important email marketing is and how it can be a game-changer for you. However, to utilize the emails properly, you need a strategy, engaging content, and keeping up with new email marketing trends.
So, let’s check out the top 5 email marketing trends to look out for in 2022.
1. Focus on Personalization
Your customers will be more into content that is personalized according to their interests and needs. Data collection, segmentation, targeting, etc, is what people generally focus on when it comes to personalized emails. However, this will not be enough in the coming years. Your customers need to feel and know that they are valued.
You need to work on making the emails personal in terms of the subject, the headline, the content, and even the timings. You can also provide them customized recommendations and provide information based on their search results. The aim should be to make your customer feel like they’re the only customer.
2. Make it Interactive
Today, you need to be more concerned about the performance metric of your emails. Keeping a track of the clicks, conversions, and replies is very important. But how do you get the customers to take action? Well, you need to make your content more interactive. Up to 23% of brands have already experimented with interactive elements in emails. Include polls, surveys, imagery, rollovers, etc. This type of content will increase the interest of the customer and also encourage them to take action, ultimately increasing the engagement rate.
Moreover, results from things like polls and surveys can be used as valuable insights and can be projected on other platforms or future emails. This will help you improve your open rate, CTR, and conversion rates.
3. Use Artificial Intelligence
Many people have still not fully accepted the concept of AI. They are still skeptical about using it for email marketing. But what they don’t realize is that AI will make the process so much easier and quicker. You can use AI for numerous things like predicting outcomes using analytics, SEO optimization, creating subject lines, optimizing sending time, etc.
In short, with the use of AI, you can increase the speed of your email marketing campaigns and complete the tasks you do manually in much less time. It can also help you to track the open rates, activity, and behavior of your customers which will help you to optimize your content and email marketing strategy accordingly.
4. Optimize for All Devices
It is very critical for your emails to be optimized for all devices, especially mobile phones. According to Mailchimp, a mobile-responsive email design can increase unique mobile clicks by 15%. You have to make sure that all your customers get the same experience, regardless of where they view your emails. Try to keep your desktop and mobile versions identical to carefully adapt them according to different commonly used devices.
Make your content easy to read, keep the design consistent throughout and always check for any bugs or errors when you scroll. This will help you make your email template even responsive.
5. Use Animations
One of the trends in email marketing news is the use of animated elements in emails. The use of animated GIFs, typography, animated backdrops, and CSS animation has significantly increased over the past few months. Animated design elements bring your emails to life! This is why many brands have started to use these animated elements in their email marketing campaigns to grab the attention of their customers.
2022 is going to be even more challenging for businesses than 2021. With digital marketing advancing with every passing day, you need to be more cautious and thoughtful about your marketing strategies. Besides general online ads, messaging and social media, you must start with email marketing as well. You might get astonished when told that 2 out of 3 marketers agreed to give up social media rather than stop email marketing. Now you know the importance and impact of email marketing. So, leverage the above-given email marketing trends and tools to generate good quality leads and stay in the customer’s inbox.