Digitalization has brought wonders alive in the modern world. Everyone has their personal little genie in their pockets in the form of a mobile phone, where with just a few clicks, anything can be delivered to your doorsteps. Whether you are buying a sofa in Kentucky or booking an escape room in Bangalore, e-commerce services have very quickly and almost entirely replaced physical shops as the go-to option for any purchase.
With the scope for e-commerce platforms flourishing, it is natural for the competition to get high. There might be several platforms selling the same products and offering the same services as yours. So, how will you make your store stand out?
The answer is social media. Social media marketing is an integral part of the e-commerce business. Without proper brand marketing, your platform will not be able to achieve all its intended goals. And a good social media marketing strategy can take your business to new heights.
Let us discuss 7 ways social media marketing can help grow your e-commerce store.
1. Generating more traffic-
The major social media platforms, I.e., Facebook, YouTube, Instagram, and Twitter, come with a combined audience of more than 4 billion people. So, with social media marketing, your store is just one click away from this astronomical size of an audience. If you can pull the strings correctly and promote your business on these platforms, you will certainly see a sharp uptick in your website traffic.
2. Stand out from your counterparts-
As discussed above, with great market competition, the need for your e-commerce business to stand out is unavoidable. Even if your store offers unique products or services, unless people are made aware of them, they will not buy from you. Good social media marketing also means that your brand gets established as a reliable and genuine online business where people will not be apprehensive about getting scammed. The more your brand name is familiar, the better the chances of them buying from you.
3. Retarget the satisfied audience-
The secret to any flourishing business is its conversion retention ability. Your business cannot survive with only new, one-time buyers. Once your audiences have turned into your customers, it is essential to take measures that ensure they keep coming back for more purchases. You can retarget your satisfied customers to turn them into long-lasting patrons through the various social media marketing channels.
The most effective way to get returning customers is to keep offering them small incentives, exclusively through social media platforms, so that they stay engaged with your brand for a long time.
4. Provides other ways than the audience visiting a website-
One of the biggest advantages of social media is that it allows people to get redirected to your website from their platform quickly. Even if someone is unaware of your brand, once they come across your page and take an interest, they can directly land on your store’s webpage with just one click. This is especially beneficial for new startups in getting recognized by a potential customer base and making direct sales.
5. Create other methods of brand loyalty-
Brand loyalty is the backbone of customer retention for any business. The concept is that the business keeps providing highly satisfactory products to its customer, and the customer maintains their loyalty to the brand based on their long association and experience with the business. However, in today’s oversaturated market, brand loyalty is becoming hard to achieve.
When people have so many options available at their fingertips, and every business is offering something new, sticking to one brand just based on goodwill is not possible. But with social media marketing, you can establish a more organic relationship with your customers. When you post relatable and relevant content on different platforms and interact with your audience regularly, it develops a personal relationship that makes them more inclined to your brand when making a purchase decision.
6. Innovative ways for customer support-
There are many other ways to provide customer service rather than just setting up a toll-free number. Messaging apps are gaining popularity among new brands that have a limited number of employees. They can provide 24/7 service with the help of automated replies. With over 2 billion people worldwide using messaging apps for communication, they are great for reaching out to a customer in any corner of the world.
The people required for managing social media marketing through the messaging apps are really small, but they create a huge impact on the brand.
7. Bring employees to the front-
One of the many ways of effective social media marketing is to give well-deserved limelight to company employees. People love it when a brand displays authenticity, and what better way to do it than bring the very people to the front who make all the efforts successful? This type of social media marketing not only helps your audience feel more connected to your business but also encourages employees through a proper appreciation of their hard work. Overall, it positively impacts both sides, elevating the work culture at your organization.
Conclusion
E-commerce stores, especially independent startups, rely heavily on establishing goodwill with customers to make their business a success. And it is an inevitable course that every business goes through. Social media marketing is essentially the best way to connect with your buyers that offers personalized customer experiences.
The better your strategies, the more satisfied and connected your audience feels. So, make sure to invest in the best social media marketing plan and witness your business fly to new heights.
Author Bio:
Aniya more is one of the brightest content writer at https://breakout.in/. She is a passionate writer who loves to read books and explore different escape rooms. With a great work ethic, she spends most of her time researching and reading. When she is not working, she likes to relax with a cup of coffee and enjoy watching her favorite tv show or walking her dog peanut. You can find her on LinkedIn.
