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The design of your website is responsible for making the first impression on the people. It sets you apart from the rest and makes you look professional. With growing consumer expectations, you need to strive for a good website design which engages the customer and serves their needs.
Website design plays a key role in brand positioning. If you have just started with your online business, it would need recognition to get conversion rates. To get more people to buy your products, you need to get their trust. If you provide them with good user experience, they are more likely to rely on your brand and become loyal customers.
Personalized content, easy navigation, and a good user experience are a must for good conversion rates. It is not as difficult as it seems. With the growth in digital space, there are plenty of options available to make your website look just right.
Most Importantly, you should be clear about the goals you want to achieve with your website. Once you know that, you will understand how to go about making a website.
There are two ways to make your website- either you hire a freelance web developer/ choose a website for web developers or you can take help from the best website builders. But first, you need to know the difference between them.
Let us understand both the terms - website builder and web developer to differentiate between the two.
Website Builder vs Web Developer
Website Builder
Website builders are tools that help you build your website quickly and easily. You can decide among several templates, whichever serves you best.
WordPress is the most common example but there are many other professional website builders to help you build a website. The greatest advantage of using a website builder is that it has simplified the experience of making a website. Earlier, due to the technical complexities involved in the process, people preferred hiring someone for website development. But now it has become easy for every beginner to build their own website with the availability of many free software tools designed for this specific purpose.
Website Developer
You can hire a freelance web developer or a company providing web development services to cater to your needs. Website developers also work to showcase your brand information effectively to maximize customer engagement. But it requires human effort. Surely, you can get customized designs for your website which can make it fancy. But this could drain a lot of your money.
It is obvious that human efficiency is not comparable to that of a machine. Web Builders are thus preferred because they are cheaper and more efficient. Here are some of the best website builders for small businesses:
- Weebly
- Squarespace
- WordPress
- GoDaddy
- Shopify
- Wix
Benefits Of Using A Website Builder
1. Saves Time
The use of website builders has proven to be time efficient. The inbuilt collection of tools and applications helps you to build a website in not more than a few hours. If you are ready with the website content, you just have to choose from the templates available and enter your content in the chosen template. And voila, your website is good to go.
2. You Don’t Need To Be A Tech Wizard
You don’t have to be 'tech-nerd’ while making a website. Sounds unreal but it is true. Web builders are particularly designed in a way that you don’t really need technical skills. You will get many predefined templates to choose from. So that saves your effort to design a template yourself. You just have to be ready with the content.
3. Added Tools And Applications
Website Builders provide you with a library of tools and applications to choose from. With the help of these tools, you can create personalized websites easily. You will find many tools and apps for free in the collection. There are some paid apps as well. It is up to you to decide which ones to choose for your website. This is an easy drag-and-drop process.
4. Website Maintenance Becomes Easy
Google keeps updating its algorithms for a better user experience. So it is necessary to keep up with the updates. Regular health check-ups of your website are very important to maintain a good user experience and SEO-friendliness. It can be a tedious task but website builders have an easy user interface that simplifies the process of web maintenance.
5. Saves Money
It is a myth that you have to spend thousands to make your website. There are plenty of options available which can make your website for free. So you can start with a free plan and then move to a paid plan gradually. Or you could go straight up with a paid plan depending on your needs. Either way, using website builders would be cheaper than hiring a website developer.
The Takeaway
Making a website is a very important task for any business. Above mentioned benefits of website builders were for you to make an informed decision. Both website builders and web developers can help you to build a great website. But you have to make a judicial choice depending on your needs.
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