Email marketing involves the sending of a commercial message, typically to a group of people, using email. It is an email containing an advertisement, request for business, newsletter or solicitation of sale. It is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.
Email marketing involves four steps:
Email marketing delivers traffic, leads, conversions, sign-ups, referrals or whatever action is is positioned to deliver. A good campaign will deliver high value results, and our approach is to understand the target audience and generate email marketing content that can be split tested repeatedly to generate the highest value. Call to action points are designed within the email content to enable click through traffic.
Email marketing is a great way to enable one on one communication with prospective audience or current customers. It is a tool for direct messaging to an audience that would gain from the information in the email. A good email marketing campaign can lead to high traffic and conversions.