Email marketing involves the sending of a commercial message, typically to a group of people, using email, with the intention of bringing traffic to the best landing page for conversion. It is content containing an advertisement, request for business, newsletter or solicitation of sale along with a call to action in email marketing. The email marketing campaign content is meant to build loyalty, trust, or brand awareness. The email marketing content strategy may include marketing emails sent to a purchased lead list or a current customer database.
Email marketing involves four steps:
Email marketing delivers traffic, leads, conversions, sign-ups, referrals or whatever action is is positioned to deliver provided email marketing content best practices are in place. A good call to action email marketing campaign will deliver high value results, and our approach is to understand the target audience and generate email marketing content that can be split tested repeatedly to generate the highest value. Call to action points are designed within the email content to enable click through traffic.
Email marketing is a great way to enable one on one communication with prospective audience or current customers. It is a tool for direct messaging to an audience that would gain from the information in the email. A good email marketing campaign can lead to high traffic and conversions.