Your website is perhaps one of the most important constituents of your small business. The impact your small business website has on potential clients could either be to lure them or turn them away for good. Most business owners are not clear about what contributes to a successful small business website. Research data proves that a majority of consumers turn to the internet when seeking information about local business. Hence it is imperative for you to have an online presence.
Sometimes designing a website can seem like a daunting task for those not too well versed in the technique and may need to hire a small business web design company. If you decide to exercise that option, then ensure that your small business website design incorporates factors which attract the kind of traffic you want on your site.
To help you design a website that is noticed and achieves its purpose, we have listed 10 tips which are quick and easy.
The first and foremost trick is to let your small business website breathe. Clutter and too much information will put off even the most patient viewer. An uncluttered website will also lend a professional air to it. Too much information on a small website will add to the confusion and potential customers will soon lose interest. Your website should help your viewers to understand your business better in an uncomplicated manner and get all the information they seek.
Keep objectives in mind:
Before building your small business website keep in mind what your objectives are and what results you are looking for. These could pertain to providing information, generating leads or even increasing sales.
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For search engines to better understand the data on your small business website page and connect you to potential customers, it is imperative for you or your small business web design company to incorporate keywords strategically and generously in your website. However, when you do so, ensure that the keywords are sprinkled across the web pages in a natural way, rather than appearing to be a later addition.
Keep web design fresh and unique:
Your small business website design is a reflection of your brand, so make sure the impression it leaves on potential customers, is a good one. If your website looks just like thousands of others on the net, viewers will soon lose interest. When you design your site, ensure that your logo looks professional and unique. First impressions can at times be last impressions.
You wouldn’t want viewers to go through a labyrinth of instructions and complicated navigation just to explore your site? Bad navigation would entail several clicks for a potential customer looking for specific information about your product or services. When planning your small business website design, ensure that the navigation plan is uncomplicated and quick. For this, you will need to prioritize the content which you want viewers to access first.
The first impact that your small business website has on viewers could perhaps also be the last. Make it worth their while. Smiley faces, animated pictures are a complete no-no and only make your website look frivolous. Use colours that are in sync with your logo and your brand. Choose a font that is consistent throughout your site. Photos or graphics that you use on the site should complement each other and give a professional look.
Writing your own content:
Before you even start building on your small business website, formulate your thoughts and write what it is that you want to be conveyed to the viewers. Even if you choose to hire a small business web design company for your website you should be able to present your thoughts to them in basic terms.
Convey to consumers what you can do for them:
A common mistake most small business website owners make is to focus on what they do, rather than what benefits they can provide to their potential clients. Before going online with your website try reading the content as a potential customer, instead of an owner.
Showcase products and services clearly:
The main aim of any small business website is to present its products or services effectively. If the website fails in showcasing the product in an effective manner then the entire purpose of creating a website is defeated. The photos or graphics of the products or services should be appropriate, clear and attract the viewers’ attention immediately.
People with certain disabilities like colour blindness or those with slow internet connections could be some of the viewers to your small business website. Or you could be a small business catering to local clientele. Easy accessibility is what will endear you to potential customers.
Even when your small business website goes online and you think the hard work is over, keep in mind that this is the first step only. A company’s website is never really complete, no matter how perfect it may seem. As your business grows or changes, you will need to add new elements or delete what may have become outdated. The above-mentioned points will help you improve your website but the one intrinsic rule remains the same – your customers’ needs and demands.