If you run a company then you probably have a company blog for it as well. Blogging is essential for highlighting your company’s features, services, etc. However, there are certain factors that need to be given due consideration to ensure that your blog does not misuse its power of marketing. Let’s take a look at some common blogging mistakes that writers make while writing blogs:
Keeping a high sales pitch:
The first and foremost purpose of your company blog should be educating customers and not selling products. The finest blogs are the ones that keep the selling part as a secondary element. Also, be regular with the blog posts but make sure that you do not indulge in over posting.
Writing on broad topics:
Choosing the relevant topic is very important as it is going to bring readers to the website. Writing on broad topics like “Ways to do Social Media Marketing”, “Ways to do Link Building” etc. makes it difficult to include everything. So, it is important to choose a topic that can explain a subject in detail and is relevant to your target audience.
Making no room for comments:
Some blog sections do not provision a comment section for their readers. This hampers audience engagement. Your company blog should be a two-way platform where you can share news and allow your users to share their viewpoints through comments. There’s no point having a blog that does not facilitate user engagement.
Concentrating only on your company services:
Your blog should provide information about trending industry news, technologies, etc. If your blog solely focuses on your company’s services then customers will soon lose interest in it. To establish yourself as a leader in an industry, you need to need to engage the readers and add some brand value to your services.
Overlooking the CTA (Call to Action):
Though your company blog should not have a selling pitch, it does not mean that you should completely forget the call to action element. Many blogs overlook the fact that the ultimate purpose of their blog is to increase the website traffic & to sell the services. Do not forget to mention a call to action in your blog & link it to the website.
Pop-ups on your blog can be a big turn off for readers. Your call to action should be included in a way that does not annoy customers and turn them away. If there is a need to include pop-ups on your website then make sure that they do not open up the second a visitor lands on your blog.
Writing poor/low-quality content:
Pay utmost attention to the content you are posting. Stuffing your blog with content which is poor in quality will serve no purpose at all. Instead of focusing on quantity, focus on blog posts that have high quality and rich content. Do the right keyword research and analysis for your blog post and add those curated keywords in the content. This will optimize your content.
Do not publish a blog without proofreading it. Grammatical mistakes reflect poorly on your company and portray a non-serious approach in its blogging. A blog that builds trust and reliability with the target market has to appear knowledgeable at all levels. You should encourage your team members to review their articles thoroughly before publishing them on the blog and also get the content proofread.
Not targeting niche audience:
To avoid your blog getting lost in the swamp of blog posts, target your niche audience so that the blog posts reach the targeted audience and can generate leads.
Posting dreary graphics:
The well-known saying “a picture is worth a thousand words” applies to the world of blogging too. If the graphics used are dreary or of low quality, you will lose potential users and hence traffic. Start adding elegant and relevant pictures; they will help retain users on your site.
Not sharing proactively:
Though your blog might have exceptionally good content and vibrant graphics, unless it is shared in a proactive manner on all social media platforms, it is of no use.
Follow these blogging tips to publish a well-written error free blog on your website. It will help increase website traffic and the chances of lead generation as well.
Stay tuned into the RedAlkemi Blog to know more about blogging & social media marketing.
RedAlkemi was created out of the desire to deliver measurable online success to its customer base. The founders consider themselves the alchemists who work with passion (Red) to develop processes (Alkemi) that turn a basic digital presence to a measurable and successful one, therefore the name RedAlkemi.
Yes, it’s possible! Motivated by innovation, RedAlkemists believe they can help take your business to the next level. In an ever-evolving online environment, our vision is to keep “Shaping a holistic digital presence for businesses through innovative processes.”