In today’s digital world it is important to have a website that can take your business to a whole new level. Without a website, it is difficult to earn profits and sustain the business in the long run. This is because today with the innovations in technology and the transformation of users in the market, people first like to search for products and services online before they decide to purchase a product or service. Hence, it is important for any business, big or small, to invest in a good quality website. However, it is not the easiest task to put together an effective and useful website. Some of you are probably wondering how to create a company website. Don’t worry, you’ve landed on the right blog!
In this article we’ll take you through 5 steps on how to create a professional website along with some company website tips.
Choose a Domain name
Choosing a domain name that includes your business name or the type of business is essential. This is because a domain name is like the address to your website. Hence, choose a name that is unique to your business and if you do not find the name that you are looking for, then perhaps you can add the city or the country name that your business is established in. This will also make it easier for customers to look for products and services in that particular location.
Create an Email address:
Along with a domain name it is important to create an email address so that your customers will be able to contact you if they want some details on your products and services. An email address has to look professional, and so it is important to have your business name in it. The best option is to create an email address with your domain name which will give a positive outlook to your business. Most businesses have separate email addresses for customer queries. You could go for something like firstname.lastname@example.org or email@example.com
Selecting a business website builder
After you are done with a domain name and an email address the next big step is to pick a website builder to help design and build your website. There are many website builders available in the market such as WordPress, Wix, Weebly or Squarespace. Most of them are free of cost but to get an updated version with better facilities, you may have to pay for these services. Paid options also have a wider range of templates, tools, themes, plugins, etc. Therefore, going for the paid versions are beneficial sometimes, that offer free services.
Pick a template and a logo
Once you have selected your website builder, the next step to pick a template that is appropriate for the type of industry that your business deals with. Don’t rush with selecting your template, put some time and thought into picking a layout or theme that is aligned with your business and the type of services and products you provide. These templates are pre-made designs that you can pick for your website. Remember to have consistency with elements such as brand colours, fonts, buttons, imagery, etc. If your business already owns a logo then you can simply scan the logo and update it on the website. However, if you do not have a logo then you should get in touch with a logo and branding company for small businesses.
Fill your company content
This is the last step where in you enter your company content and details. Here are some company website content tips:
- Keep the website content simple, to the point and easy to understand. It should convey the right message to your viewers about what your business is all about.
- Enter information about the location of the company. This is important if your products or services are local.
- Choose images of products and services that will be displayed on the website. These should be impactful.
- Include email, working hours and phone number and other important information about your business.
Once you have completed the steps mentioned above, you should have a good looking small business website for your business! However, the game has just started. It’s a whole other topic of discussion when we get to the promotion of your small business website! This also includes implementing SEO for your small business.
Make sure you update your website on a regular basis both for SEO and your users. You could also provide offers and coupons on your website to convert more visitors.
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