Social media campaigns have different goals. Some are meant to increase sales; others are there to raise brand awareness. Whatever the goals are, it can be difficult to find success, especially if you are lacking experience or have a lot of competition in front of you.
At the same time, everyone has to start from somewhere, so things like experience should not hold you back. The results will show once you get the hang of basics and continue to learn. And here are some suggestions to help you get started.
Suggestion #1 – Look at Some Examples
If you are trying to learn how to run social media campaign and have no real idea of where to start, looking at some of the best examples on the Oberlo website is a good place to start.
Seeing some success stories will help you get in the mindset of believing in yourself. It is a good source of inspiration, and you can learn a lot from other brands who have had success in the past.
Of course, do not take this as a suggestion to copy everything that someone else has done in the past. What has worked for them will most likely not work for you. There will still be a need to create an original campaign.
Suggestion #2 – Know Platform’s Rules
Spend a bit of time researching the platform’s rules for the promotion. You may be surprised by some restrictions that even some of the best-known social media websites have put up because of abuse in the past.
You do not want to make a mistake along the way and end up getting banned before your campaign even had a chance to take off.
Suggestion #3 – Organize Contests
Since growing followers will be one of your priorities, contests and giveaways could be a great way to attract people.
Everyone loves free stuff. It does not necessarily have to be something a person likes. If liking a post is all it takes to enter, you bet that they would be eager to participate.
Giveaways are the type of post that has a high chance of going viral. It is great for attracting new audiences and reaching new potential customers. Think about how much you are willing to give away in exchange for new followers.
Suggestion #4 – Use the Story Mode
Platforms like Facebook and Instagram have a story feature. Using it to your advantage could be another idea worth consideration.
An overall strategy will succeed, depending on how much attention you can gather. Stories last for 24 hours, so they work as a perfect means for teasing followers and getting them to keep closer tabs on your profile. The fear of missing out can become one of your best allies.
Suggestion #5 – Write Eye-Catching Captions
Captions can be either short or long. In some cases, you have a limited number of characters. Twitter is a good example of that.
Depending on the situation, you will have very little space to work with, and it can get too difficult to write a captivating copy. If you feel like you lack in this area, consider hiring a freelancer could be the best option.
Suggestion #6 – Use High-Quality Visuals
People on social media tend to focus on visual content. It is easy to post a picture you just took or share something you find on the internet. At this point, people are used to visuals, and they expect to see them.
If you are looking to create a successful campaign, make sure that your content has visuals that will catch the interest of others. It can be something like an infographic, not just pretty pictures.
Suggestion #7 – Engage With the Audience
Show the followers that there is a real person behind the profile. They will be able to connect with you at a deeper and be more likely to continue to interact or even share your posts.
Engage with the audience by responding to their comments or asking them questions. Taking a proactive approach is one of the best ways to attract attention and connect with others on social media websites.
Suggestion #8 – Cooperate With Influencers
Influencers could become your golden tickets. Find someone who is relevant and has the perfect audience to promote to.
There are multiple ways to work with influencers. Some would ask for money payment, while others would be happy to plug your brand if you offered them a product or service in return. See what works best for both parties and pick an influencer. Also, remember that you can work with multiple people at the same time.
Suggestion #9 – Keep Track of Insights
You will not determine the success of a campaign by guessing blindly. Insights and other analytics tools are there for a reason. Keep track of the numbers and make adjustments when they are necessary.