Whether your business is just starting up and you are making your website, or you have come to the point of maintaining a well-established customer base, it is essential for you to know the most proven e-commerce marketing techniques for your business. Why? Simply because every e-commerce brand, to stay in the game, needs to get new customers and attract old to keep coming back.
Using different marketing strategies, both paid and non-paid will help you convert top-of-funnel traffic into sales and customers. And, nowadays, there are hundreds of ways to do that. You can choose to focus on organic traffic and SEO, use Facebook or Google ads to drive targeted traffic or embrace advanced technologies to implement your marketing strategies. Whatever strategy you choose to apply, make sure you invest in a highly- functional website/ e-commerce store. The ratio behind this is simple - your website is the backbone of your business and thus of your carefully planned marketing strategy. If you are in search of already built and highly functional sites for sale, try contacting e-commerce business brokers.
Even though your marketing strategy should not be static, as marketing tactics and marketplace algorithms evolve, some approaches have been proven to work for many e-commerce businesses in the past and will continue to work in the future.
1. Produce Original Content and Use Content Marketing to Educate Your Potential Customers
If you want to market on the Internet, you will need original content. Creating high-quality and unique content for your e-commerce website will set you up for success because it will easily resonate with your audience in a way that makes them want to interact with you, purchase from you, and stay connected.
Best way to ensure that your audience is receiving new information that matters to them continually is to use content marketing. By creating online material like blog posts, videos, infographics, images, or GIFs, you attract your target audience and educate potential customers about your product(s). Content marketing is not intended for selling directly, but as a way to raise awareness about your brand. Moreover, since the content is one of the three most significant ranking factors, producing quality and in-demand content allows you to rank in Google, which in turn can send you traffic on autopilot. Also, videos on YouTube have a chance of ranking on Google for relevant search terms since YouTube is Google product.
2. Focus on Email Marketing
You may wonder who still reads emails, but the reality is that everyone does. Social media and chat apps have great popularity; however, email still remains the number one communication channel. For this reason, email can be your most profitable channel since this is the most effective form of reaching out to your customer base. However, to reach your audience most effectively, you have to be able to provide useful and quality content within your emails. How to do it? Make sure they are personal and offer valuable promotions. Try to give information on what your business is doing, new features or products, and transparent info about your company. See them as an opportunity to socialize with your customers. The best thing about it is that it helps you easily connect with your audience and allows you to promote your brand, and increase sales. Since email marketing only works if subscribers actually want to receive emails from you, be sure to maintain and grow your email list continuously. One of the easiest ways to do that is by connecting your email marketing service to your WordPress forms.
3. Consider Diversifying Your Platforms When Using Social Media Marketing
Social media marketing is a robust tool for businesses of every size to communicate with the industry, market in a more personal way and above all, reach prospects and customers. Utilizing this tool to generate engagement and interaction, can significantly boost traffic to your website, and help you increase your customers` base. Moreover, being present on different social media platforms is indispensable for your business since it allows you to diversify your abilities and efforts.
Facebook - This platform requires an active marketing strategy. Create a Facebook Business Fan Page where the tone friendly and the layout engaging. Invest in Facebook ad strategy because it can have a significant impact on your organic Facebook presence. This platform allows you to target your ads based on location, age, language, education, life events, interests, behaviors, and so on. Use it! You can even add a Facebook pixel on your website, and retarget people who have already visited your site but did not made a purchase.
Twitter - This marketing tool lets you broadcast your updates across the web. If you engage in following tweeters in your or related industry, you will be able to gain a consistent stream of followers. What is essential is to always retweet when a customer has something good to say about you. Also, try not to forget to answer people’s questions when possible. Since this tool revolves around dialog and communication, interact as much as possible to build your following.
Instagram - According to recent research, 65% of Instagram users use their feed to look for online shopping inspiration and new brands. This means you have to establish a robust Instagram presence if you don’t want to miss out on tons of sales.
YouTube - As you are aware, this platform is the number one for creating and sharing video content; thus, it can also be a powerful social media marketing tool. Best way to use the most out of it is by creating useful, instructive “how-to” videos. Why? Because these types of videos have the added benefit of ranking on the video search results of Google.
Regardless of whether you use all or one of these platforms, make sure your outreach efforts are unified and consistent with your company’s communication style. Doing so will create trust within your audience. And since social media is more than just promotion, learn a few social selling strategies, those are an indispensable tool to close more sales deals and get more leads.
4. Use Technology to Your Advantage
A significant and rapid increase in return on investment has been reported by marketers who have adopted different technologies to make their marketing strategies more efficient. An emerging trend currently is SaaS investment funds, which can be an excellent opportunity to invest in marketplace apps that manage risks. Investing in, for example, LTV Fund can help you achieve steady and sustained business growth. Similarly, incorporating online marketing tools, such as crowdsourcing, influencers marketing, and others into your marketing plan can be of great advantage.
5. Optimize Your Business for the Mobile World
Consider launching an e-commerce website with a responsive interface so that it transforms for devices like tablets and smartphones. The ratio behind this is simple. With a mobile-friendly website, anyone who tries to visit your site through a smartphone will have a proper experience. Thus, encouraging them to see you as a credible resource for information, products, and services.
Crafting a well-thought-out e-commerce marketing plan may seem time-consuming and daunting. However, since maintaining and growing your business is essential, when done right, e-commerce marketing can boost the profits of your business. So, choosing to use the above mentioned proven marketing strategies will help you develop and properly launch products and services that meet the needs of your target market
Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me