You might be wondering whether it is time to update your website's look or not.
Here's the thing: There are several reasons you should do a site redesign when warranted. Doing so allows your brand to be relatable and ensures that you are providing an excellent user experience.
After all, your website is what you use to attract customers and an audience. This is also where you nurture them so that they will stay loyal to your brand. Otherwise, it will be challenging to keep your business financially afloat.
Hence, web redesign should not come as an afterthought. You should take the time to regularly measure whether it is time to spruce up your website.
That said, you should look out for these ten signs:
Your UX is Subpar
Is your site user-friendly? Ideally, a user should search for the information they're searching for within just a couple of clicks.
If they couldn't, then it's high time you look closely at your site's structure and the path you need to take to access that information.
Excellent navigation and organization will make your site experience not only more enjoyable. It will also increase the chance that a user will stay on your site and then returning to it in the future.
To improve your website's user experience, do the following:
- Try to understand users' behavior.
- Think of your website's goal and what particular actions you want your site visitors to complete.
- Incorporate user analytics software so that you can constantly enhance your site UX.
Your Branding is Outdated
If your business is past its infant years, it is likely that you have done some rebranding. As such, you should do the same for your website.
You don't necessarily need to come up with a massive rebrand. You may need to do some tweaks here and make your content uniform across various platforms.
If your branding behavior has slightly changed, you might have to consider making tweaks to the colors and typefaces.
Your branding should also be consistent across all touchpoints. If your branding is out of date, then you might have to consider a site redesign.
You Need to Update Your Content
Do you have content on your site which was updated a year ago? Well, outdated content doesn't often give an excellent first impression on your company or website.
Users will think that the rest of the information that you place on your site is already old and irrelevant. It would be best to give users a good reason to come back to your site by keeping the content of your site current and up-to-date.
When it comes to redesigning your site, you can build it using a content management system (CMS).
This is a great tool that you can use to edit content, even if you don't have a solid knowledge of HTML other types of programming languages.
Your Website is Slow
Maybe you have a slow-loading site, your site isn't well-developed enough, or the type of hosting service you use is slow.
So, if that's the case, then you should start fixing things. In today's day and age, a lot of users expect quick responses and results.
Having a slow-loading site will likely cause you to lose many visitors and negatively hurt your SEO.
No matter how interactive your site is, if it fails to load within a few seconds, then chances are, it won't do well. Your bounce rates will soar, and that's likely not a good sign.
You can use online tools such as GMetrix or Google's PageSpeed Insights to check your site's speed.
Your Website Isn't Mobile Responsive
Because we live in a multi-screen culture, you need to ensure that your site also satisfies this kind of behavior.
If your site isn't mobile-optimized, then you'll lose out on valuable leads, even customers.
According to a study, 83% of mobile users say that having a seamless experience on all devices is crucial. Many people need to get information when and where they need it.
That's why, if your site couldn't deliver this kind of experience to them, they'll look elsewhere instead. This will also affect your overall bottom line, making you lose valuable leads in the long run.
An effective site design will address this issue, helping you reduce your bounce rates and improve your conversions.
You Aren't Getting Your Desired Results
If you're not achieving your desired results, then it's high time that you do a site redesign. It will help if you examine your site's conversion rates.
Doing so will give you a clear idea of what you need to adjust as a whole.
During the redesign process, it also helps that you ask yourself the following questions:
- Will your call-to-action convert your visitors into prospective leads and customers?
- Does your landing page inspire people to dig your site deeper, or is it only an aesthetically pleasing site that provides little to no value?
- Are your texts too heavy, or it is filled with corporate-speak?
- Does your site's look match your company's voice, or does it speak directly to your target audience?
You Need to Realign Your Marketing Goals
While your marketing goals should not change often, it is also not set in stone. This also explains why marketing objectives and action plans change often.
That said, you should consider whether your website is in line with your marketing goals. Otherwise, it will be a waste of resources.
This is where a website redesign comes in.
You can add to the mix a new product range, technology, or interactive features such as blogs, events, polls, and so on. Using these interactive tools is excellent if you want to engage your target audience and enhance your brand quotient.
You Want to Boost Your Lead Conversion Rate
If your site doesn't convert prospects into customers and leads, you need to re-evaluate your online business strategy.
It would help if you did a site revamp by starting with your landing page and call-to-action (CTA.)
It might be because your site's landing page is far too complicated, or your conversion path falls short. Similarly, the CTA language is often unclear, or that your site visitors couldn't find whatever they're looking for.
Either way, you should take your time in making these crucial changes to your site. That way, it will be so much easier for you to turn your prospects into potential customers or leads.
You Want to Secure Your Website
Most users are concerned about the site's security whenever they're browsing.
Let's say that your site is outdated. Then it has a greater risk for malware.
Doing a site redesign reduces the risks of hacks and viruses. Having a secure site will also give users the confidence to browse or even buy your products.
Your Website Isn't SEO-friendly
All of the reasons we've stated above why you should do a site redesign will eventually boil down to one thing- and that's SEO friendliness.
Having a great SEO ranking will make it more visible to your target audience.
A well-designed website is an effective tool that can help your business grow. So, make sure that it is updated in one way or another. That way, you can maximize the results it can bring to your business. Good luck!
Kenneth Sytian is the Owner and CEO of Sytian Productions Web Developer Philippines. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and influencer in the industry of web design and development in the Philippines.