RedAlkemi Blog

If you have decided to take your business online, this could be one of the best decisions for your business. The past few years of the covid 19 crisis have led to promising changes in the behavior patterns of consumers. The focus of shoppers has shifted from brick-and-mortar retail to online shopping. Venturing out for shopping means getting exposed to major health risks and hence people are preferring to shop online over physical interactions with the shopkeepers.

According to research by Statistica, a total of over 80 percent ...

Stories abound about how companies, both big and small, have used the reach provided by Facebook, Twitter, or Instagram for boosting their business. Therefore, social media can make your business a roaring success. It has come as a boon for smaller businesses acting as a large platform they can market innovative products or services on which they otherwise could never afford.

However, there’s a flip side to the story. Social media can be your enemy if you do not manage it properly. You suffer a slip-of-tongue, and it&rsquo...

Photo by Sam Nam from Pexels

There was a time when flyers, posters, and other printed materials were in high demand. Businesses relied on traditional marketing methods to interact with people and communicate their brand message. But with digital empowerment, marketing collaterals have transcended for a higher purpose. Not only do they inform prospects about the company, but they have also become a powerful tool to keep people engaged and retain customer loyalty.

In this technology-driven world, markets are becoming increa...

Nowadays more and more businesses go online. You can hardly find a company that doesn’t have its own website or accounts on social networks. Yet, it’s not enough just to fill sites with information about your products or services. The content of the website should work for you.

Yet, if your goal is not only to retain regular customers but attract new ones, you can’t cope without such a flourishing SEO technique as guest blogging. Adsy services are able to show you how to use guest posting as a part of effective ...

Photo by energepic.com from Pexels

Instagram has a wide variety of audiences which makes it easier for businesses to find the right target audience and market their products. There are more than one billion active users and more than 200 million business accounts on Instagram. With the introduction of shopping options, Instagram has become very useful for business owners. Because of the large number of Instagram users, it is easy to find the right target audience. Instagram might have started as a medium of entertainment but now ...