RedAlkemi Blog

Maintaining the quality and consistency of your brand is crucial. But how do you ensure consistency when various departments and partners produce large volumes of content for your brand?

Do you have any solution to quickly communicate your brand requirements with people across the company as you grow your business? Yes - a style guide for your brand!

A style guide is a simple documentation of your brand identity and branding guidelines. It is presented in a format to make the application of brand identity and following gui...

There are many elements to consider when designing a logo for your business. If you're creating a new logo design, you need to think about how you'll represent the brand, product, or individual's character. But before we dive deeper into what makes a good business logo, let’s first understand its purpose and importance.

Logos are usually the first piece of branding that a potential customer sees. They're also one of the branding components that often make the biggest impression on...

Source: https://pixabay.com/photos/link-building-link-outreach-4111001/

Any website owner implementing common SEO strategies knows that content has a direct connection with link building. Creating top-notch articles is one of the most effective ways to get organic backlinks and improve the search engine rankings of the website. But is there a chance of getting links without generating content? This question worries many webmasters. What’s more, content marketing isn’t the only SEO promotion strategy. Some tactics can ...

In advertising small businesses, today's business people have more possibilities than ever before. In other words, if you can't splurge on national TV ads or a magazine page, you can still get your message in front of your target audience without breaking the bank.

“Marketing is essential for small business owners who want to earn ROI and enhance brand visibility. Aside from that, the right marketing strategy is also key to your business' success,” says Shane Perry, a small business lender from Max Funding.

If ...

It’s difficult for businesses to create and build a brand the first time around. Enough so that many business owners hesitate even to consider rebranding. Especially if you’ve been in business for a long time, however, sometimes, rebranding is necessary to ensure your business continues to compete in a rapidly evolving marketplace.

But how do you know when is the right time to rebrand? Aside from extreme situations or significant shifts in your business, usually, there is not a simple answer to this question. Deciding...