No brand strategy is complete without a brand logo design. The customers will judge your brand, values, and everything else based on your logo, so if it's not right, you might be in for a long haul in the marketplace. You must be wondering, "what's a perfect logo?" Well, any logo design idea that reflects your brand's true colors is the perfect logo for your brand.

So, is there a fixed template to craft an attractive logo? Yes, and no. There are certain aspects like symmetry and design intent that remain constant throughout. Other elemen...

Video marketing is taking the world by storm. Now that more and more people are jumping into YouTube and other social media platforms just to watch different videos, savvy marketers won’t simply miss a thing. They use online videos to attract viewers’ attention and convert them into loyal customers.

The problem here is that there are too many marketing video types out there that often make it difficult for marketers to decide which one they should create for the next campaign. From explainer videos to customer testimonials, e...

Orchestrating a successful brand launch rests on the shoulders of your launch strategy. If you haven’t put in the required efforts into planning or execution, don’t have high hopes from the launch event. You need to take care of branding, marketing, sales, and whatnot to set high standards for your brand in the marketplace.

The importance of branding goes beyond the realms of an impressive logo design and business website. It shapes your brand’s personality, builds trust, enhances credibility, and eventually takes care ...

Designed by FreepikPrior to social media invention, businesses had to solely worry about the customer base around them. Although some businesses relied on advertisements to grow their business, business growth largely depended on word of mouth, meaning people recommending the business to friends and family.

Nowadays, word of mouth has grown immensely with the use of social media. Businesses not only have the older fashioned style of growing a business to rely on, but they also have to be aware of the ins and outs of social media. Most im...

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If you are a business owner who constantly travels, you may have to have to find time for productive work in between flights and long road trips. Given that you spend most of your time waiting in line or riding a cab, there's a lot you can do during these brief yet valuable moments. Even when you're on the move, there's always time to do hands-on work and maintain control of your business while you are away:

If you are travel...