We have just stepped into a new decade and there has been a great buzz about what is going to be in and what is headed for a way out in the realm of digital marketing. This decade unlike no other in modern history has the potential to bring seismic changes to the way businesses will tread forward. What might seem like a dream today, will soon be a reality and we are not talking about 10 years from now but very near in the future.
The impact that will be largely led by technological disruptions will be seen in all business endeavors. Let us just turn the compass towards digital marketing and try to figure out how the trends will be developing in this line. It is essential for you to know that if you are not in sync with your future then you are bound to miss on the larger piece of the cake. The top digital marketing trends will not just help you win new customers but are highly important to keep your current audience engaged. You have to keep in mind that you may forget to keep abreast of the latest digital marketing trends but there are little chances that even your customers are on the same page.
Best Digital Marketing Trends to Follow in 2020
2020 will belong to those who will choose to evolve and not just perform. Let us quickly take you through some of the emerging trends:
Social Commerce
We have all done social marketing and bagged a fair share of reach and traffic. That all happened in 2019. What’s new? The latest trend suggests the creation of social commerce as the new game-changer. Here as it had picked up for some to make their Instagram posts as shoppable, the trend is all set to create a new buzz in the market. Coming to think about it, they make perfect sense for the modern shopper who is heavily dependent on social media to make an impact. The ultimate goal is to reduce the number of steps for your buyer and thereby potential points where one can abandon.
Direct Messaging
This one will dominate the most online marketing trends that will make news this year. In the effort to take personalization to just another level, brands will be seen as direct messaging their buyers on popular platforms like Facebook messenger, Whatsapp, LinkedIn, etc. The best part is you are in direct conversation with our buyers, and there are strong chances that you end up making the right impact. Apart from placing a direct sales pitch, you can just take your relationship to a new level. Now, if you are there to get maximum gains the best way forward is to put in an incentive of some sort to get your buyers to message you.
Micro-Influencer Marketing
We here are typically referring to people who have a fair number of following and are not celebrities. These people unlike the big-wigs operate in their own specific niches and have a very streamlined following. The part that works best for startups is that these micro-influencers are highly popular amongst their followers and just like an icing on the cake, they are also in contact with them directly. Not only that, but they also have a better rate of engagement with their followers which can also mean giving more personal time to each. Such influencers are able to take your marketing efforts to a new level. Not only this, a recent survey by Adweek clearly showed that these not only lead to as much as 60 percent more engagement and almost 7 times more effective that the macro players in the field.
Re-Emergence of Emails
This may sound cliché but yes they are back with a bang and this time directly from the desk of your designer. Emails still continue to enjoy the highest level of market penetration. What was once a dull mode of communication loaded with plain and dead text, the emails have now got a make-over. They now look more like live web-pages with actual clickable buttons. They are not just there to give some messages but polish your brand image. Brands are also exploring adding more sophisticated designs in the emailers.
Sentiments
Thanks to the technological progress you will soon be able to make out what your buyers are thinking and feeling. You will be able to understand the tide of sentiments that they are going through. Also, famous as social listening helps the brands to decipher the underlying thoughts of a buyer and you are able to make better interpretations of the social responses. This is usually done with the help of Natural Language Processing algorithms that will help you decipher what your customers are trying to tell you via subtle likes, dislikes or even emojis. Not to forget tools like Repustate, Critical Mention, etc. are quite helpful in showing what people are actually thinking about your brands
Online Digital marketing trends like everything else will generate ripples in the market in the coming year, all thanks to technological breakthroughs. Remember, to explore more and recognize the exodus that has already set in traditional platforms like Facebook and Twitter. We are not saying they will not have an impact in 2020, but yes, when we look into the future, their influence will have taken a severe shake-up. It is the alternate channels that are creating the stir and are here to stay for a long time. Guess we have left you with enough food for thought, think hard and plan harder! Forward journey has just got more interesting so its time to rev up your game-plan and shoot for the stars!
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