If you want to include Internet marketing strategies in your project development plan that will help your business stand out from the crowd of competitors, we’ll tell you what to do. It is as easy as using VPNs from bestvpnrating.com to reach absolute online safety. Internet marketing remains the most effective tool for business development. There is no doubt about it. But in order to stand out from the crowd, a brand needs to stay ahead of changing technologies and trends.
Over the years, content consumption has changed significantly. A recent study by GlobalWebIndex found that 28% of online activity is in social networks, such as Facebook and Instagram, as well as the volume of online purchases has increased significantly. And Instagram is ahead by 117%. What is more, there is a constant and stable growth of content consumption through social networks. These facts should change the approach and strategies of online marketing for your business. In this post, we will talk about three possible ways to make your brand 100% successful, fresh, and highly competitive.
1. Optimize Voice Search
There are many articles and information about artificial intelligence as a possible future direction of mobile marketing, and there are many reasons for such a claim. 40% of users of the age of over 18 use a voice assistant in their smartphone at least once a day, and 20% of mobile searches are performed also with the help of voice. This means that optimizing marketing with voice search is more important for the company than ever. How to do it?
- Structure data on the site to respond to typical customer inquiries;
- Update site accordingly. Add up-to-date and easy-to-read content;
- Work on online reviews. More than 67% of consumers take into account the feedback of other users when making purchasing decisions. So this information is worth checking.
Some brands collaborate with voice assistants to improve their service. For example, food delivery may be contacted by Google so that consumers can order food through the Google Assistant. It is important to consider how you can begin to embed a voice search strategy, regardless of the size of the business you run.
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2. Start Making Vertical Videos
As we wrote above, the mobile world is winning today. This means that it is important for the brand to develop content that the mobile user will easily consume. According to a mobile review, 94% of users watch videos vertically, even if they are intended for horizontal viewing. What does this mean for the company? If you are working with video content, begin the transition to the vertical format. Just look at how users consume content on Instagram Stories, Snapchat, and Instagram TV. The emergence of these formats has greatly influenced the way users interact with video content.
3. Revise the Strategy in Social Networks as Part of the Internet Marketing Strategy
User inactivity is always not very good for a brand, especially when it comes to digital media networks. That is why it is always important to update your advertising strategy, whether it is a change in the audience’s target or a switch from advertising to Instagram on Facebook. The fresh look makes users return to the brand and pay their attention to it. You should also think about platforms that are already popular but require time-consuming actions from your side: YouTube, in particular. For example, in 2018, advertising costs on this platform increased by 189%.
And, of course, it's time to stop being afraid of spending company budgets on online advertising. After all, the use of opportunities to promote in social networks in a multi-channel setting can give you great popularity. For example, the network of yoga studios Y7 from the USA only through Instagram increased its client base by 4,000 times and expanded the number of studios in the country. All they did was create advertising creative using geo-targeting and demographic targeting.
Internet marketing is a never-ending labyrinth of challenging tips and changing trends that are hard to navigate. The best solution that any small business can put into practice when developing a strategy is to focus on how consumers use online media. Implementing any of the online marketing strategies listed above will help make your brand more successful in 2019.
Dainan Gilmore is an enthusiastic expert in cybersecurity and works as a Cryptanalyst for the Bestvpnrating.com.