Are you a business looking to grow through Instagram? Then you’re in luck! Your best bet is with Instagram Live.
Instagram Live is a livestreaming feature on the social media platform giant where people can film and share videos in real-time – like a regular live broadcast. These live videos would then be shown on Instagram’s feed where people can see them. So, as a marketer, this would be a great opportunity for you to reach more customers for your brand.
Why Instagram Live?
Instagram Live is beneficial for businesses for the following reasons:
- It helps you increase visibility for your business.
- It helps you humanize your business to where you can connect with people on a personal level.
- It lets you automatically send push notifications to your followers whenever you go live.
- Instagram Live videos are more popular and engaging than just a regular Instagram post.
Now, these are just a few reasons why Instagram Live can be an effective marketing tool. With that said, here are 4 tips to make your business’s time with Instagram Live count!
1. Have A Dummy Account On Hand
First and foremost, if your business is new to Instagram Live video, the last thing you want is to botch up your first impression by starting a live video without the know-how. Chances are, no one will want to stick around. So, if you feel that you don’t know what you’re doing, then you may want to practice with a dummy account.
Your dummy account will serve as a way for you to rehearse before going live on your real account. Once you’re happy with the lighting, the angles, the audio, and so on, then you can officially broadcast on your real account.
2. Have A Plan
As you practice with a dummy account, it’s also important to have a plan in place. Why? If you need to go by a script, then do so. If you want to go live at certain times, then make a schedule. Either way, having a plan helps you set some concrete goals, especially SMART ones:
- Relevant, and
3. Professionalism And Authenticity Are Essential
Now, you still have to remember that you’re a business, even when you’re on social media. So, on your Instagram Lives, you’ll need to be as professional and authentic as possible.
Professional-wise, you can’t read off of a script (do THAT when rehearsing on a dummy account), and you can’t act immature when you’re live. Authenticity-wise, be real – be yourself; don’t fake it.
Take it from these ideas:
- Be fearless in your live videos.
- Express the right emotions at the right times.
- Have friendly conversations with the people in your live video.
- Don’t talk about anything personal, if it has nothing to do with your live video.
- Let your personality shine!
4. Be Consistent
Finally, it’s important to be consistent with your live videos. People want to see consistency in the people and businesses that they follow on Instagram, especially with live videos. Consider creating a schedule for your live streams, whether it’s weekly, monthly, etc. You can even create a live video “series,” where you can talk about and or show a specific topic.
Being consistent with your livestreaming can make you an authority in your business’s niche. It’s an effective method that keeps viewers coming back.
BONUS: Have Fun!
You heard right! Have fun with your live videos!
While professionalism and authenticity are still important to have in your live videos, you should still keep in mind that you’re doing this to have fun. That means showing off your personality, engaging with your viewers, answering their questions live, and so on.
Remember: Instagram is where people can go to have fun, find great videos and livestreams, and be closer to their favorite brands. That’s where you come in! By being a fun and engaging brand on Instagram, people will come to you. If you make a couple of mistakes, then that’s totally okay! So, don’t knock yourself for mispronouncing something, or slipping up somewhere.
Wow! Instagram Live can be really beneficial for your business!
As you keep these 4 tips in mind, your Instagram Live videos will be a hit in your business practices. You’ll make your broadcasts more effective, engaging, and entertaining to where people will want to do business with you.
Elizabeth Hines is a writer and editor at OX Essays. As a content writer, she writes articles about social media and marketing tactics.