Website maintenance plays an equally important role in the successful branding of a business as building a website. It is the best way to keep your website fresh and engaging. If the health of your website is not checked regularly, it is very likely that your conversion rate will decrease.
Why Is Website Maintenance Important?
Given that in this digital age, online presence is a must irrespective of the size of a business. Knowing this you enter the digital space, with an amazingly designed website. And you invested your time and money to build your credibility in the digital space. But that’s not enough.
Ignoring the maintenance of a website can lead to serious health risks for the website, which will in turn add up to your expenses. The website can face security threats, and apparently, 87% of the websites face cyber security risks. The content of the website also needs to be updated regularly to keep it fresh and relevant. Moreover, a regular health checkup of your website is a must.
Now that we know why it is important, let’s dive into the five easy ways to tick off the website maintenance checklist-
1. Improve SEO
SEO ranks your website higher in the search engine results, so ensure that your website is well optimized. For that, conduct keyword research and update your content with relevant keywords.
The content forms the whole body of the website and thus it is very important to revise it according to the contemporary updations in your business. Failure in which may mislead the consumers and wrong or old information can irritate them, and they might never visit your site again.
Pro Tip: You should try adding video content to your website, as according to a study, users spend 88% more time on pages with videos.
2. Look For 404 Pages
Error pages or 404 pages can discourage the visitors of your website and they might lose their trust in your website. With the help of Google Search Console, you get to see how people view your website in Google search results.
Its Crawl Error section would give you details regarding the error pages, if any, on your website. Once you find the error pages, you can sort them out by either creating a page or linking it to another page where you want to redirect your audience.
3. Create Backups
Your website will go through necessary revisions of data in regular intervals of time, so it is also important to back up the new data regularly. You can get a backup on your server similar as your website, but it might not be the safest option. If the server gets hacked, your data would be under threat. You can even use WordPress Offsite Clouse Backups for scheduled backups, cloud backups, and fast restoration.
4. Do A/B Testing
This is the best way to find out the shortcomings and the areas of improvement for your website. The good this is that it is not based on speculative theory but will give you clear data regarding user satisfaction and pain points so that you can revamp your website as needed. It would further lead to conversion rate optimization (CRO) and an improved ROI.
5. Ask For Public Opinion
Well, in the end, it’s the users whose opinion matters the most, if they are happy with the experience they are getting on your website, they would become loyal customers. Net Promoter Score (NPS) is a great tool, which helps in identifying the experience of the customers by simply asking them, "How likely is it that you would recommend our company/product/service to a friend or colleague?”. This also predicts the business growth by providing you exact data in three broad categories:
- Promoters- Customers who rate their experience from 9-10 fall under this category. One can safely presume that they would stay loyal to your website and even recommend it to other people. In short, they would help your business grow.
- Passives- Those who score you 7-8 are passive consumers. They are happy with your website, yet they are prone to competition in the market. They can switch to other websites if necessary. You need to work on this category the most.
- Detractors- They are dissatisfied customers of your website as they score you below 6. The solution is to identify the reason and revamp accordingly.
Conclusion
73% of the companies invest in design to help their brand stand out from their competitors. And why not, it is the most important part in gaining the trust of consumers. Along with website development, website maintenance is also important. Small factors can largely affect your business. For instance, if the loading speed of the website has increased, it can lead to a $2.6 billion revenue loss each year. The cost of website maintenance is a small investment that can yield a high ROI for your business.
So to continue with the high productivity of your website, its maintenance is very important. You can do it yourself, but if you want to seek professional help, there are various website maintenance companies out there to help you out!
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