On-page SEO refers to the optimization of your website pages for search engines. The overall goal is to make sure that each page on your site is optimized in a way that makes it easy for search engines to determine what the page is about and rank it accordingly.
It’s an important metric to track not only because it can help improve your site’s rankings, but also because it helps improve user experience. When you optimize every page on your site properly, visitors will be able to find exactly what they need faster and easier than if they were browsing without proper SEO optimization.
How skilled are your technical SEO skills?
Technical SEO skills are extremely important. If you don’t have these skills, your website may not be as searchable as it could be.
Technical SEO involves:
- HTML (the language of web pages)
- CSS (the language of style sheets)
Knowing how to do technical SEO is critical to implementing on-site optimizations, particularly in changing your site architecture. If you are unsure of how to do this, you should hire an SEO agency with technical expertise in your field. For example, if you need help with crawling and optimziing your SaaS website, you should hire a SaaS SEO agency to help you.
Optimizing content for search engine optimization (SEO)
Since content is king, it's important to create unique and relevant articles. You can't just fill a page with keywords—that's what Google is trying to prevent.
If you are struggling with this, consider adding more internal links for related topics or even add an FAQ page so readers can easily find answers without having to click on multiple different links or go through several steps of reading just one article at a time before finding what they're looking for.
Creating an amazing website user experience
Optimizing your site for search engines is the most important step, and it's essential. However, you need to make sure that the website user experience is also top-notch. This means a lot more than just having great content on the page or creating a beautiful layout. The usability of your website has a huge impact on how well people navigate through it, how likely they are to return and whether they'll recommend it to others. Your goal should be not only attracting visitors but also keeping them engaged enough so that they interact with your business in some way.
What does your website’s metas look like?
Meta descriptions are one of the most important on-page SEO features. They are short, brief, and concise summaries of a page’s content that appear beneath the title in search results pages. They should be used to describe your website’s pages so that users can quickly grasp what they are about before visiting them. In addition, meta descriptions can also help you rank higher in SERPs by attracting more clicks to your website through keywords included in this section of text.
What are keywords and why aren’t they a thing of the past?
Most SEOs understand that keywords are still important, yet there is a great deal of confusion around their purpose. For example, should you optimize for keywords in your title tag and use them as anchor text for your internal links? Or does it make more sense to focus on brand recognition with a more descriptive keyword-less URL structure?
There are two schools of thought:
- Keywords help with search volume, brand recognition, and branding (the "old-school" way)
- The best way to rank well on Google is by creating content that answers people's questions without using any particular keyword at all (the "new-school" way)
On-Page SEO is the first step to getting your website to rank. It's the foundation of your entire SEO strategy and without it, you are not going to succeed at ranking well in search engines. While building links and content may help with ranking, they won't help if you haven't created a solid foundation for that content and link building to rest upon.
Following these six best practices will help you optimize for on-page search engine optimization. This will place you ahead of the curve as more companies begin prioritizing their technical SEO and user experience.