Part of running a successful business in today’s society is having a strong personal brand. A lot of businesses fail to create a brand, and this can have a negative impact on your profits, visibility, and ultimately, your business as a whole. Below are some clear ways to improve your business brand.
1. Check your personal brand values.
‘Branding isn't about your logo; it's about your message - what you're broadcasting to the world.’ Says Tina Dietz, from StartSomething Creative Business Solutions. The best way to accomplish this is by first checking in with your own values. Next ask yourself the question does the wording and look and feel on your website, social media profiles and materials match up with those values? Look to make all your messages and images congruent with your values and the world will notice.
2. Get into Alignment with your brand.
The most fundamental part of branding is understanding who you are. This allows all your actions to be inspired by your truth, including your business branding. The deeper your understanding of values, vision, and other brand attributes, the better able you are to align all parts of your life consistent with your brand. This makes your brand powerful and memorable. You are the most critical part of your branding strategy.
3. Define you Niche.
If you try and focus on everyone and every, need they have, you will not reach anyone at all. Narrowly define your market by either offering a specialised service or product or by focusing on a specific demographic. In doing this, you make yourself stand out in your particular area and charge appropriately for it.
4. Maintain an active social media page.
Having an active social media page is beneficial for branding because it provides you with a key engagement platform to generate leads and sales. Be sure to share your latest content. Also, get involved in the conversation. Keep an eye on popular topics of conversation, and use social listening for better engagement. Social media is a powerful yet time consuming tool. If you find that it is eating up too much time, try using an automation tool for scheduling regular posts.
5. Use a Branding Expert.
If you need help marketing your business, you hire a seasoned marketing team. Why would you not do the same for your branding? ‘A branding expert can help you do a 360 on your entire personal brand strategy and make the necessary adjustments to help improve it’ says Donald Vogel. They can give you great outside feedback and help you reach more of the customers that you have been wanting to reach.
6. Use Amazing Photos.
They say ‘A picture is worth a thousand words’ and they are not wrong, You cannot get away with using sub-par headshot photographs these days. Take personalised photographs that represent the real you and your brand. They should reflect your personality and be of excellent quality.
7. Team up with like-minded businesses.
The main reason behind this is exposure to new audiences. Exposure to new audiences means potentially more customers which can improve your cashflow for your business. Not only that, but it also improves your brand’s visibility and contributes to its credibility, which is important to new businesses. In return, the businesses you pair with can expect the same benefit. It’s a win-win situation for all involved. Some things to bear in mind when considering partnering up with another business:
- Know what you want out of the partnership-this means have a clear idea for what you want to achieve by creating this partnership.
- Know exactly what you are bringing to this partnership-perform a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis on your business as well as the one you are going to be partnering with.
- Contact the right people- you will find it easier to be heard if you contact the right individuals.
Even a start-up has a valuable contribution to make, so it’s important to make use of partnerships straight away.
Your brand is the face of your company, so it’s essential to get it right. These are some great tips that will help improve your business branding,
Alex Dubinski is an online marketing strategist at Assignment Help. He has over five-years of experience working in the marketing industry. He has a great passion for reading and writing. He enjoys good food and loves to travel.