Amazon has come a long way since it was first launched by Jeff Bezos back in 1995; beginning as a small online bookseller, the site is one of the world’s largest online retailers. Amazon has now become a household name, generating over 410 million dollars every day in revenue. As a result, millions of people buying on Amazon every day can represent a hugely valuable opportunity for businesses. However, to ensure that you can yield the potential success of selling on Amazon, you first need to implement a successful Amazon marketing campaign.
What is an Amazon Marketing Strategy?
If you have been selling products online for any amount of time, you will likely have a digital marketing strategy. Those new to selling on Amazon might assume that they can simply reuse their old digital marketing strategy on this e-commerce platform. Unfortunately, this assumption would be greatly misplaced.
To understand what an Amazon marketing strategy entails, it is useful to consult the help of an expert. Ryan Flannagan is the Founder and CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced have sold 100s of Millions online, and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. In addition, Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via LinkedIn.
Create a Holistic Amazon Marketing Campaign
Ryan Flannagan’s company advises that the best way to run a successful amazon marketing campaign is to create a holistic marketing strategy. That is all well and good, but unless you are an expert in Amazon marketing strategy, you might be left wondering, what exactly is a holistic marketing strategy?
A holistic Amazon marketing campaign relies on focusing on every available marketing practice; this includes:
- SEO for Amazon
- Amazon advertising
- Optimizing product pages
- Understanding macro trends
- Improving copy
Of course, employing a holistic Amazon marketing campaign does not mean that you will have to engage with every single marketing practice available. Instead, you should identify the most appropriate practices within the different marketing techniques and only use the practices most suited to your brand.
Demonstrate Your Value
A customer finding your product page on Amazon is likely new to your business. To convert this potential customer into a loyal customer, you need to demonstrate your brand’s value.
While many customers flock to Amazon before searching for products elsewhere, consumers are still often wary of the quality of Amazon stores. So to make sure that you can make that valuable first impression, you need to be able to demonstrate the quality of your brand.
The specific practice of demonstrating your value on Amazon has several different points of focus. Firstly, your comments section is hugely important as customers usually refer to comments when deciding whether to make a purchase. Next, you will have to consider the quality of your product images and your written copy. Finally, it is worth remembering that the quality of your product pages will be a direct indication to the customer of the overall quality of your brand, so make sure to demonstrate your value accurately.