Social media marketing is the need of the hour today and will continue to influence the lives of those involved with it. With every passing day, changes are made on social media channels by adding new features, changing algorithms, and setting new trends. For example, Facebook recently enabled a story feature or the 360 live feature.
A tech savvy individual can give you updates on the changing trends in the world of social media, but how do you keep in touch with these trends otherwise? There are a lot of things you can do to stay connected with the social media marketing world in order to integrate these changes and features into your own business, and therefore, keep your audience engaged.
Here are some ways you can stay updated about the latest trends in social media marketing:
Connect with influencers:
Influencer marketing is the future of social media marketing! Influencers are present on every social media platform, you just need to sort them out for different social media platforms. For example, Twitter lists; where you can keep a track of trends that influencers are following.
If you weren’t aware, hashtags boost a posts visibility! Use hashtags to make your posts reach a big crowd in one go. As followers now prefer hashtags for searching related posts on any social media marketing platform, you must use hashtags in your posts to increase their reach. Make sure you use hashtags that are aligned with the content of your posts on these social media channels.
Join groups on LinkedIn:
LinkedIn, unlike any other social media channel is more of a profession platform. On a daily basis, professionals who are experts in their industries share informative articles. It is one of the most professional social media platforms that one can rely on for professional tips and tricks. Professionals on LinkedIn who are established have authority to share knowledge on this platform. Thus, if one understands how to use LinkedIn, he/she can always benefit from the articles updated on LinkedIn feed. You must be well versed/cultured with LinkedIn best practices.
Refer to social media blogs:
Leading social media sites like Hubspot, Social Media Examiner etc are always updating their posts. New posts added on a daily basis make these sites perfect hang out spots for people to make themselves aware about social media news.
Many top social media sites have newsletters that carry information about what’s new and trending. You can always subscribe to newsletters of such websites to keep in touch with the latest news in the social media marketing world.
Social bookmarking websites:
This is where social bookmarking sites come in handy! One of the best ways to keep in touch with latest trends and happenings is through social bookmarking websites like Reddit, StumbleUpon etc. Since a lot of people use these websites, they have more content which is higher in quality and on variety of topics!