Starting your journey in search engine optimisation can be a daunting prospect. After all, with the number of ranking factors that search engines like Google use and the perpetually evolving nature of its algorithm, it can be more than a little overwhelming to get everything right. However, by focusing on the fundamentals of SEO, you’ll be able to build a solid digital marketing foundation for your brand. And we’ll discuss the importance of having a strong SEO campaign and a few basic search engine optimisation tips that all beginners must know in this article. Continue to read on if you wish to know more.
Why do you need SEO?
These days, you’ll be hard-pressed to find anyone who doesn’t depend on the internet for the majority of their needs. From goods to services, most - if not all - start their search online, specifically through search engine websites. And this is where SEO comes into play. Simply put, search engine optimisation refers to the process of optimising the website and content of a business to rank higher on SERPs or search engine results pages. In turn, this gives brands a better chance of reaching out to their target audience than they would have had otherwise.
- Post fresh, relevant and high-quality content
When it comes to content, quantity alone won’t get you the desired rankings on search results. Instead, you must always focus on the quality and relevance of the posted material - whether it is in text or video format. This approach helps you give users value and keeps them engaged with the content that you upload. It will also allow you to elevate your position on the SERPs. With that said, producing high-quality content constantly isn’t easy. However, one way to overcome this challenge is by repurposing and updating any existing materials with new information. Doing so will help you create fresh new content without making compromises in quality.
- Leverage backlinks
Another fundamentally critical aspect of search engine optimisation is backlinks. In a nutshell, a backlink refers to one website mentioning another by having its link on the page. However, the aforementioned links must come from authoritative web pages that are relevant to the topic of your generated content. For instance, if the content is about search engine optimisation then you’ll want to choose backlinks that come from digital marketing websites. This will show search engines that your website is helpful and elevate its ranking. If you need assistance with securing backlinks, you can hire a link building agency like Ocere.
- Optimise your website
There are a few things more crucial to SEO than the optimisation of the actual website. You’ll fail to attract users - much less keep existing ones engaged - if your brand’s site loads slow, is tough to navigate, or doesn’t work well on mobile devices. It may not sound like a big deal, but making sure your website is well-designed and works as intended can go a long way in generating more traffic.
Contrary to popular belief, search engine optimisation isn't complicated. It is quite simple and straightforward. And even if there are a lot of ranking factors that you'll eventually need to consider in SEO, following the basic tips above can help you get started successfully.