Building a Real Estate Brand in the Online Space

Building a Real Estate Brand in the Online Space

Ruban Selvanayagam
April 15, 2020

Much like any other industry that relies on sales, real estate will always benefit from improved customer interaction and brand discoverability. The internet has proven itself exceptionally valuable when it comes to these factors. Not to mention that you can easily find answers to Real Estate Closings Questions.

So, if you’re seeking to build the profile of a real estate brand online, where do you start? Here are a few useful tips from UK-based quick house sale specialists Property Solvers.

Building a Real Estate Brand in the Online Space

Create a great website

Your website should be a clear online representation of your brand. Landing page content should be simple and easily understandable, giving only necessary information.

The site should also be easy to navigate, guiding users to useful resources such as contact details or property descriptions in just a couple of clicks.

Keep your colour schemes and graphics simple and unfussy, and try to display images of existing properties that are currently on your books rather than stock photos.

It’s worth investing in the services of a good web designer to help you create your site. After all, its look and content often represents a potential client’s first impression of your brand.

Make yourself discoverable

Millions of brands are vying for the top spot when it comes to followers and search engine rankings. If you don’t play the game, you may find your company sidelined and significantly overtaken by those that invest in SEO and good social media management.

To ensure excellent search engine performance, you should research keywords that are relevant to your service and optimise each page of your website by inserting those terms in a manner that feels natural and organic.

A great way to increase the number of relevant keywords on your site while simultaneously adding interest is to keep uploading content regularly. If you keep a property blog, for example, you can include the most up to date keywords in your content.

Furthermore, search engines like Google respond well to regular fresh content updates, so you may see your brand climbing up the search results if you do this. Insightful blog posts about elements of your industry are also great to share on social media.

You can offer to write “guest posts” for other non-spammy blog sites or online publications too. This is a great way of establishing your brand as an expert voice within the field – as well as creating links to your services from other online locations.  Make sure you stay away from ‘link farms’ and paid-for links.

Be smart with your socials

It’s important to build a strong presence on major social sites – particularly Twitter, Facebook and LinkedIn. As property is a strongly visual sector, image-based social media platforms such as Instagram may prove useful too.

Be sure to carefully manage who you follow on these platforms and work to curate a strong selection of contacts. 

Try to interact with your followers and other trusted professionals in your field regularly on social media, using the correct handles and hashtags. This will help to position you as a key player in your industry and build valuable connections with other high flying brands.

Remember to respond quickly to any platform users who mention you or message you directly, as this shows that you take the opinions of your clients – and the wider general public – seriously.

Develop handy tools

Embracing the opportunities provided by digital resources can be a very smart idea – and may make life much easier for you and your colleagues.

You can save time and effort by automating a considerable number of services, providing online tools for prospective buyers and sellers that will reduce the amount of man hours your team will need to spend on the phone or going through their emails.

Using “chatbots” on your website can be a great way to assist users who are seeking simple information, meaning they won’t have to pick up the phone unless it’s for something extremely specific. 

Displaying virtual walkthroughs and 3D layouts will help potential buyers to get a clear feel of each property without being there, cutting down on visits to unsuitable locations.

You can also create a selection of downloadable “guides” to help buyers, sellers, landlords and renters on their journey.  For example, here at Property Solvers, we've been developing detailed house valuation reports which provide home sellers with thorough information on various aspects of the local market.

All of these tools and plenty more besides will help you to manage your interactions with clients, saving time and streamlining matters both for you and for them.

You can also use easily updated cloud-based tools to keep track of inventory, invoicing and other aspects of business if you manage rental accommodation. Jonas Østergaard Pedersen, International SEM Manager at EcoOnline stated, "Cloud-based platforms are very efficient for day-to-day business management, especially if your business is growing quickly."

There’s an almost infinite number of opportunities made possible through smart use of the internet when building your real estate brand. 

Remember, it is vital to keep every element of your online presence updated as regularly as possible. You must also keep all content consistent and “on-brand”, reflecting the same feel and tone of voice across each platform.

Finally, consider ease of use, clarity and navigability in everything you do. Each and every individual coming into content with your online presence must find interactions easy, understandable and appealing.


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