Effective Social Media Marketing for Small Businesses

Effective Social Media Marketing for Small Businesses

September 27, 2017

Recent surveys reveal that more and more businesses are now using social media to increase their client base and form relationships with their customers. As a small business owner you know that a lot has to be accomplished but with limited resources. We all know that social media is here to stay and the stake it has in the success or failure of a business is only increasing with time.

Traditional marketing methods can be expensive while social media is a relatively low-cost option and allows a direct interaction with customers. For companies with a paucity of time to plan a strategy for small business social media marketing there are experts which can take the load off your chest and deftly handle this aspect of marketing for you. However, if you follow the below mentioned tips you can easily master the art yourself.

Know which social media platforms suit your business the best:

One of the biggest mistakes start-up businesses make is to get over enthusiastic and tackle several social media channels at once. Initially you may have a lot of time on your hands and be eager to make your presence felt on several social media platforms. It is advisable, instead, to invest your time and effort where it is most required. As your business gets more established you can expand your channels. Small business social media can get tricky if you do not understand which channels are best suited to your small business.  

Ascertain your target audience:

Depending on your business and the product or service that you are selling, you will know which kind of customers you are likely to attract and target. This will help you narrow down your target audience. When you make your foray into social media marketing for small business you realize that your product/service is not for everyone and thus it is important which potential customers you are going to interact with.

Make posts interactive and fun:

Do not follow the herd and post content just to grab attention or to be part of the competition. Post content which will capture the attention of the readers. Have a live Twitter debate or post pictures from your followers. Small business social media management entails involving the readers in fun activities and making their social media posts interactive with the audience.

Input from audience:

Effective social media marketing for small business will always keep their audience and customers in the loop. If you are planning to make some changes in the business or to introduce a new product, inform your followers and ask them for their opinion. This will make them feel important because ultimately it is them you are introducing the new product for.

Connect with customers:

No social media for small business campaign can be successful if it does not involve its audience. The best way to do this is to promote customer service through social media platforms. This will instil faith in your customers that you value their inputs and opinion. Ensure that your team is quick to respond to their queries and complaints. This interaction lends a humane touch to social media and keeps you connected with your customers. 

Derive inspiration from others:

There is no end to the kind of content you can post on social media and this can get very confusing sometimes. The best way to figure this out would be to understand what has worked for other small businesses and incorporate that into your small business social media strategy.    

Consolidate your feeds:

Social media marketing for small business can tend to get complicated and you may lose time and effort in trying to keep track of posts and feeds on various social media channels. It is imperative to consolidate your feeds from Facebook, Twitter, Instagram or whatever platforms you have chosen, into one application. If this is something you are not familiar with or have a paucity of time, seek the help of social media marketing companies for small business and they can make your job easier.

All of us are aware that the domain of social media is expanding by the day and most people and businesses have their own profiles. It is imperative for you to have a presence on social media for small business and plan a strategy to reach out to potential customers through this invaluable platform. If you find yourself on shaky ground trying to establish your presence in the market through social media channels then these tips will help you to soon master the art of social media marketing for small businesses. Reach out to us for social media marketing services!


Publish your blog on this space.

RedAlkemi publishes a collection of blogs submitted by guest bloggers in the space of digital marketing, graphic design and web development. If you think you can add value to our blog with your content, we'd love to have you on board! Email us at