Email marketing has been around for as long as the email itself has. However, email marketing today is a million miles from where it was in the early 90s, if you want to do it right then you need to approach it the right way. Below are some simple tips to help you get started.
Your Subscriber List Is Everything
If you don’t have a good subscriber list filled with people who will actually read and care about your email marketing, you will struggle to make headway. Even if you are offering people exactly what they want, if your email arrives unsolicited, lots of people will discard it and not use your business out of principle. A smaller subscriber list that contains a high proportion of active and interested customers is better than a long list of people who couldn’t care less about your email marketing.
You should still take every opportunity to recruit more names to your subscriber list, but putting just a few questions between your users and a spot on your list will enable you to gather invaluable information. Every extra piece of data that you can gather about your subscribers when they register can be used to craft and send more targeted marketing emails.
You Need The Right Tools
Managing an email marketing campaign is significantly easier when you have the right software on your side. Email marketing software can either come as a standalone package or as part of a larger suite of marketing and business software. In either case, what matters is that you and your team are confident that your chosen system can do everything you need it to and have a good understanding of how to use it.
There are lots of options out there. Choosing a particular one can seem daunting when the entire landscape is new to you. Fortunately, there are loads of online resources that will make narrowing down the possibilities a lot easier. For example, this comparison article compares the core features of several of the most popular email marketing tools on the market today.
Encourage Your Readers To Interact
Any business owner worth their salt understands that engaging content is effective content. If you can get your audience to not only engage with you in an abstract sense but to actually take a tangible action to interact with your marketing materials, they are more likely to respond positively to it. Adding a simple call to action to the end of your marketing emails that invites users to reply or react in some way can dramatically enhance the efficacy of your marketing.
As well as using a call to action, you can also encourage your readers to interact with your marketing emails in a number of different ways. Start with your subject lines, use them to grab the reader’s attention and speak directly to them. Once you’ve got them to bite, you then need to reel them in with high-quality, entertaining content.
If you use them correctly, emails can be very effective marketing tools. Lots of people view email marketing as being an outdated and ineffectual approach for the modern world. But email marketing can still be very effective, you just need to approach it in the right way.
Isabella has strong experience writing for publications across the business and marketing spaces. Her content is based on the latest ideas and theories from across the business landscape, meaning that she can give you a truly insightful and up to date view of your business and how it can adapt in order to thrive.