How Brands Are Tackling Social Issues

How Brands Are Tackling Social Issues

March 6, 2021

We live in a world where more people than ever before are living in comparative luxury and peace. When we compare today to the conditions that people have been living in throughout history, it’s easy to say that we have it good.

However, there are still many areas of life that call for a need for massive improvement.

With the growth of hyper-individualistic thinking and self-orientation, we can identify many issues that call to be addressed. People are blindly engaging in the destruction of the planet, perpetuating racial and gender inequality, alongside many other issues that affect millions of people.

The Current Landscape on Social Issues

Now more than ever, it has become important for brands to incorporate a social issue campaign into their company ethos. It’s paramount to address the top social issues in America and around the world.

We are lucky to see more attention being paid to social issues. The analysis is being done at many levels of society, from students to huge corporations play their part and taking action.

In essays written by students, which often reference experts’ opinions of a relevant topic, they provide examples of renowned global brands covering social issues, highlighting both positive and negative examples. If you’re looking for a good essay to read covering contemporary social issues topics, students are publishing these for free to provide informative content for readers. It’s important for the academic community to provide education for people on these issues, and here students offer samples of the general work that businesses and institutions are doing to help out.

As one can see from these examples – social issues may take different forms, and so is the help coming from businesses. Social media support by companies such as Twitter and Instagram enabled people with this progressive ideology to connect and organize major protests around the world in support of this harrowing social issue.

Furthermore, we are beginning to see many examples of successful social media and educational campaigns, such as the ‘Black Lives Matter’ movement, which managed to organized hundreds of thousands of people to take a stand worldwide.

If it were not for the support of social media in this instance, the campaign may not have gotten quite as much traction. Now there are efforts in place to help promote anti-racist campaigns into the educational system, to tackle the problem from the get-go.

There are many other social issues in business examples, where big brands are pooling effort and resources to combat these problems. Let us have a look at some of them here:

Social issues in Business Examples

Microsoft & Deleting Carbon Emissions

Bill Gates’ tech giant has launched a campaign to remove all the carbon that they have emitted into the environment by 2030. Considering that they have been in operation since 1975, this is no small feat. They have also increased their internal fee for emitting carbon into the atmosphere. They predict that artificial intelligence will play a major role in aiding the sustainability of the planet.

Nike & Reusability

Nike have been an iconic brand for more than fifty years. As children, we all either had Nike shoes or wanted them. Although, back then, we probably never thought about how the clothes we wore affected the planet on a larger scale. Nike are happy to announce that one-third of their product contains recycled material. They have also introduced many vegan products with the target of becoming more sustainable as a company.

Johnson & Johnson

This brand, which we all know and love, has pledged to make all of the packing either reusable or compostable by 2025. When you consider how widespread the usage of their product is, from baby powder to cosmetic products, we can already estimate the good impact this will have. Currently, 35% of their power is generated by reusable energy, and they plan to increase this to 100% by the year 2050 (let’s hope we survive until then).

Twitter & Stopping Fake News

With 330 million users in their database, it’s understandable how things managed to get out of hand with the spread of fake news, which arguably led to the storming of Capitol Hill several weeks ago. Twitter is now aiming to take greater responsibility for the content on their platform, removing information that does not follow their ‘community guidelines’.


In the west, we are living a better standard of life than ever; still, there are major issues of discrimination and planetary destruction. These issues should not exist, but it’s only by taking action that we can work toward eliminating them. Action on the individual level is important, but ordinary people only have so much leverage when influencing progression out of these social problems. It’s easy to see why it’s important for these social issues to be dealt with on a larger scale and for big brands to use their status and resources to help guide us into a future of positivity, sustainability, and equality. We hope with this short essay, we provided you with some informative background knowledge.

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