Every company understands the importance of a good logo design. It is termed as the source of their brand identity that allows people to distinguish them from others in the market. This is the major reason why businesses emphasize heavily on their logos. It helps to build their reputation and provide strong recognition among the targeted audience.
Being a designer, it is important for you to understand the psychology of customers before designing any brand logo. It simplifies your decision making in terms of choosing shapes, colors and other attributes required for a logo.
By understanding the psychology, you can know what type of logos will suit best for the brands. Especially, if you are designing a logo for a company that provides coworking spaces, then you must need to understand their business theme properly.
In this article, we will take a detailed look into the psychology of logo design. We will describe the important things involved in a logo design, specifically when it is related to a coworking space company.
Let’s first talk a bit more about the basics of a coworking space, as that will let us know how to design its logo with the right psychology.
How Does Coworking Space Work
The model of a coworking space is quite unique because it allows people to share a single space of working at different time intervals. It can also be termed as a collaboration between different people to share office space for working.
The company that manages coworking spaces offers specific membership plans to avail the facility. This means that only registered members can share office space as per the given timing schedule. The philosophy behind this working idea is to bring people together. It helps them to know about each other and build better relationships while working in the same environment.
When people from different fields and companies share a working space mutually, they get to know about each other’s working models. It enhances their ideas on how to collaborate with each other to solve different types of problems.
Talking about the availability of spaces, all of these are managed by looking at the working schedules of registered members. It helps to organize rooms for everyone accordingly without disturbing or overloading their working plans.
Being a designer, you must have to understand the business model of every company before designing its logo. It provides great assistance in knowing about how the business works and what makes it different from others.
Here are some of the best tips that can help you to know about the detailed psychology involved in the logo designing of a coworking space.
Psychology of Shapes
The psychology of shapes matters a lot in logo designing. It is the first thing that comes into the mind of designers, especially when they are creating a coworking space logo. By the nature of this business, you could anticipate that a square shape could be used for a coworking space logo. It would give a better indication of a shared office, letting everyone know about the business model of a company.
However, as a designer, it is also important for you to know about the psychological meaning of other shapes in logos. Generally, it falls into three major categories that are defined as geometric, abstract and organic.
The geometric shapes include all the conventional figures we have studied in mathematics. The combination of square, circle and rectangle are the most used shapes in geometric. They are preferred more for the logo designs due to their direct relevance in meaning.
The abstract category includes those precise shapes that are used to demonstrate some specific things. These symbols showcase special meanings that is why they can be preferred in unique logo designing cases. For instance, shapes like hearts, stars and more can be listed into the abstract category. Generally, they are not preferred for designing any coworking space logo due to their lesser relevance with it.
Many times, designers prefer to go with unorthodox creative shapes for designing logos. The example of NBA logos is quite relevant in this regard. It is one of those logos that is designed creatively knowing the exact gameplay style of basketball. These types of figures are called organic shapes. They are not limited to any premade shape, but are always wide open to be designed according to your creativity.
This means that coworking space logos can be designed using unique organic shapes. It provides freedom to design anything that suits your brand, as per the latest trends.
Psychology of Colors
The psychology of colors is the most important thing every designer needs to understand while creating a logo. It offers a great visual impact on the eyes, stimulating various types of human reactions. From red to blue and green to orange, every color has a specific meaning and art of usage in the logos.
By using the right colors, you can generate various emotions in the human psyche. For instance, red is said to evoke the emotions of love and power. It provides a bold impact on the eye which is why they are preferred more for the designs.
Similarly, the green color is associated with nature. It is also thought to be a color that provides an essence of peace. Hence, it could be a good choice for the designing of coworking space logos, as it is also meant to exhibit peace in style.
Besides these, there are various other colors that have their own meaning. Using them depends on your choice, as how you want to style up the logos utilizing specific shades.
Psychology of Fonts
It is a known fact that fonts do provide a strong impact on the minds of people. It has the ability to make any wordmark bold, provided it is used with the right colors. People are more interested in reading those business names that are written cleanly and smartly. That is where the importance of fonts comes into play.
If you are designing a coworking space logo with a wordmark, you must need to pay attention to the choice of the right fonts. Many people recommend the usage of Sans and Sans Serif fonts. They are preferred due to their simple styling, as it offers easy readability to the eyes.
Meanwhile, some designers also prefer fonts like Arial or Helvetica to bring a more persuasive look to the logos. All of this would also depend on understanding the psychology of your target market. It will give you better ideas to select the right fonts quickly that will suit best on the logo.
Psychology of Branding
It is also important to consider the theme of branding while designing a coworking space logo. You need to keep in mind the impact of logos on various types of branding materials. This will help you to know what type and style of logo will suit branding.
Sometimes, people do not pay attention towards the branding part while designing the logos. They do not anticipate how the branding of the coworking environment can be done through logos. As a result, they fail to create logos that can attract people’s attention. It automatically affects the branding which gives their brands lesser opportunity to take an edge in the market.
Therefore, it is always advised to consider the part of branding before finalizing any logo design. It is a known fact that branding does play an important part in elevating any company’s stature. So, it should always be considered carefully while creating any coworking space logo.
Understanding the Industry Relevancy
If you are designing a logo for a coworking space company, then you should also remember that it needs to show some relevancy to the industry. A logo that doesn’t demonstrate any relation with the coworking space will not likely get attention from the audience. It should illustrate something like a covered room or roof to give the idea of a shared working space.
This is a typical example of design psychology that can let the people know about the background of a company. It will not only help to showcase a perfect logo, but will also allow users to easily understand it after looking at its relevance with the industry.
That concludes our whole article in which we have defined the basics of psychology while designing a logo. It is an important subject that helps to finalize the structure of a logo after understanding the general perception of the people. There are various things that come into play while understanding the psychology of logo design.
Especially, when you are designing a logo for the coworking space, you need to know about some important points. This will not only simplify your research, but will also give you tons of ideas on how to illustrate the shared working space with a creative visual figure.
Meanwhile, you can always check out some other important tips and tricks on the internet as well. There are numerous resources available on the web that will enhance your knowledge in terms of understanding the right psychology for a logo design.
Anas Hassan is a design consultant at leading branding agency Logo Poppin. He has a deep interest in exploring trends of graphic design and digital marketing. Beside this, he is an avid football fan and enjoys an occasional steak dinner.