The market for cleaning services is as strong as ever. Demand remains robust among homeowners and companies.
Competition is also rising among local cleaning businesses that want to get a good share of the market.
If you are running a cleaning company, you need your brand to stand out. Social media marketing is a good start, but if you want to convert cold leads into paying clients, you need to invest in a great website.
Here's a guide to help you build one for your cleaning business:
1. Set specific objectives and goals
Before starting a website, it needs to be backed up by attainable goals and targets.
Without a clear objective in mind, you could end up wasting time and money building a website that won't support your business's growth.
For this reason, take time to know what you want to achieve.
Will you be focusing on brand awareness or revenue generation? What will your website accomplish in the short term and long term?
By asking these questions, you can concentrate your resources on the most important components.
2. Choose a proper website builder
Most businesses would prefer using drag-and-drop platforms like Wix and Shopify. If you want seamless and limitless customization, you can opt for WordPress.
This platform is ideal for creating a website that meets the needs of your cleaning business. You can install plugins from third-party providers and choose from a wide selection of themes and layouts.
The only downside is that it takes time to learn the platform on your own. Consider looking for a reliable website design service.
3. Get a hosting service
You can’t have a fully functioning website without getting a hosting provider to help set it up.
A hosting service provides you with storage space for the design elements and plugins you need for your website.
Additionally, it adds extra layers of security and gives you ultimate control over the appearance and functionality of your website.
When picking a hosting provider, make sure to choose one that offers monthly plans you can afford.
4. Pick an engaging theme and layout
When it comes to designing a website, you need to pick a user-friendly theme. This should highlight the best benefits your cleaning company could give.
Select one that’s mobile-ready since many potential clients use smartphones and tablets to search for the cleaning services they need.
Moake sure the design conforms to your brand identity. It should also provide other features that will help guide visitors toward booking a cleaning service.
5. Create engaging content
Before launching your website, you need to make sure it contains readable and engaging content.
Aside from writing website copy and blog articles, you should also include a good mix of high-quality photos, graphics, and videos.
You can also feature testimonials or reviews from past clients.
Make sure to include a relatable brand story in the About page. This will tell visitors that you’re a legitimate cleaning service that understands their needs.
If you’re looking to build a great website for your cleaning business, use this guide and make your brand stand out online.