Building a strong web presence has become crucial when it comes to the overall branding of a business. Whether your business is small or big, web presence has become a very effective way to build credibility and give access to a wide range of consumers.
It is evident that the post-pandemic age has brought a significant shift in consumer behavior patterns. Consumers prefer fast and easy access to a product they want to buy at their convenience. So, if your business has a strong web presence, there is a great chance of getting high conversion rates.
It is clear that before purchase, buyers conduct thorough research of a product and for that they rely on multiple sources of information. Hence it is always great to increase your brand visibility, it is an effective way of building trust among the consumers.
According to research, in the United States alone, eCommerce sales are expected to surpass $740 billion by 2023.
The increase in interest in online shopping is a direct result of technological growth, increased awareness through social media, and a large number of mobile users. Hence, it again hints towards the importance of web presence.
With a strong web presence you can market your products round the clock without spending a lot of money (unlike traditional marketing) and get a chance to amplify your brand visibility, so keep reading this blog to know how to enhance your web presence and make 2020 more happening!
Enhancing your web presence is not as difficult as it seems. Here is a list to inform you about the types of web presence and to show you how to boost it-
How To Enhance Your Web Presence
1. Start With A Good Website
A website plays a key role in strengthening your web presence. With increased consumer expectations you have to invest a good deal of time in building a website that is interactive and can engage with the consumers to retain consumer attention. A good website can increase conversion rates significantly.
A research study shows that 56% of people won’t regard your business without a website.
Along with an effective and attractive design of the website, the relevance of website copy is also important. So make sure that the content is fresh, that is to say, keep on revising the web copy to remove the old data and information. Also, the addition of new and relevant details is also very necessary.
If you don’t have a website, there is much user-friendly software to help you build your website in no time. You can select any of these and start building your website without wasting more time-
You just have to get a domain name for your website and you are good to go. While making your website, the main focus should be on its user-friendliness.
2. Focus On Social Media Presence
Apart from building a website, creating a social media presence has become very essential.
As per the data of 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025.
Social media platforms are effective in marketing your products online. And the best part is that it is an informal medium where you can share your brand stories and build brand image while also developing an emotional connection with your audience. All you have to do is narrow down the right social media platforms where you can find your target audience and then develop your accounts to create solid engagement.
3. Know Your Audience
Identifying the right target audience for your business is an important step towards getting high conversion rates. For a satisfying customer experience, you need to research their behavior patterns and know which audience would be in need of your products. Developing a niche audience in demand of your products would prove helpful in creating a community of loyal consumers. Here is how you can research the audience:
4. Improve SEO
SEO can significantly improve your ranking, and if your page ranks higher it will increase the probability of getting high conversion rates. Search Engine Optimization is a gradual process but if you rightly invest your time, you will surely yield great results.
Keyword research for the content of the website will increase the visibility of the website among the right target audience. The content should be reviewed on a regular basis so as to maintain its relevance.
While designing the website, make sure it runs well on all the devices. With increase in the purchase of smartphones, a website needs to be mobile-friendly otherwise the business can lose a lot of prospects.
Technology is growing faster than ever, so consumers are not wrong in expecting the best experience and it has become necessary for businesses to grow with the growing demands. Hopefully, the above-mentioned examples of web presence would have given you an idea to strengthen your brand visibility.
If you have any queries regarding this topic, please feel free to ask in the comment section below.