How to Plan a Marketing Strategy for your Business?

How to Plan a Marketing Strategy for your Business?

December 12, 2017

A marketing strategy is the basic outline of how you plan to market your brand or business, specifically in the online space. Marketing your brand or business is basically the ability to make your services or products reach the right audience at the right time. Sounds easy right? It’s going to take a little more than that.

Marketing gives a business the opportunity to showcase their products or services, mostly before their official launch. This paves the way for a business to know about the customer’s perspective about a particular service or product. It gives a second opportunity to the business to improve any possible changes. It also gives the customers a chance to have a detailed view about the product or service and they can share their opinions and give their suggestions freely, which may help the business to improve the current scenario.

A marketing strategy will only work and get your business the best result if you have been able to market your business properly. This is possible only when you know your business well, also you must know how and in which demographic is your business more popular. 

Here are some essentials of a marketing strategy plan:

Lay down the objectives

A strategy without a goal can never succeed. You must identify your goals and use your strategy as a means to achieve those goals. Without goals, your strategy would lack purpose. Without benchmarks, you wouldn’t know if your strategy is performing well or not. It’s important for your business to define what success means to it, and based on that identify what needs to be done to accomplish those goals. Achieving is the last step of the cycle, whereas planning a marketing strategy is the first step.

Thorough research

Do a thorough research on the internet about the latest happenings in the marketing world. Remember, this research should be specific to your industry. For example, Nike wouldn’t rely on research done by BMW; simply because the nature of their businesses and their target audience are very different. Staying updated with trends and research makes sure you’re on the right track. Especially because things on the internet evolve so fast, even an article from 2016 may be useless. So make sure you do your research well before you lay out your entire marketing strategy.

Identify your target audience

This is probably the most crucial step in planning your marketing strategy. Everything your brand or businesses does, it does to satisfy its customers. If at the end of the day your customers are not satisfied, your business won’t perform well. To make your customers happy, you need to know exactly who they are, and what they want. If you’re offering a solution to a problem, you need to know everything about your target audience. The best way to understand your audience is to be your audience. Put yourself in their shoes and try identifying how they think, live, feel or even breathe. You can have the right message delivered at the right time, but if you’re not addressing the right people, your business is likely to fail.

Know the statistics well

Analyze the results of the previous campaigns that you have been running for your organization, as a result of which you can get a clear picture of how well the campaign has performed and what were the flaws that you can get rid of.

Understand your statistics well and you will be able to improve more and take your business to the next level. The statistics give you a better view of what all is working well with the readers, and gives you a fair idea of what they like and don’t like.

Talk about revenue

Know how much revenue you are planning to generate and from which services/products. Being in business, you always want your business to grow at the superfast mode, which is possible only when you have set revenue targets which you are expecting to generate via appropriate marketing campaigns!

A rough draft

It is important that you make a rough draft of the marketing strategy. A rough draft in hand will make your task of getting through all the work that is to be done, the procedure that you are going to follow to achieve it. They would also guide you to know whether you have taken into account everything you have planned. A rough draft makes little room for error and acts like a dummy marketing strategy.


Auditing your marketing strategy is important, for any brand, business or campaign. This includes analyzing results before and after running your campaign, and identifying what brings you success and what doesn’t. After auditing, you have a pretty rough idea as to what all has been going well for your brand and what is it that did not influence your customers. Auditing is very necessary, as it allows you to fill in the gaps of the earlier campaign that did not go well for your brand.

Customer’s interaction

A business revolves around a customer! Interaction with customers is important for a business to grow and broaden its customer base. If you have a close look at any brand’s strategy, you will see that brands today are more focused on engaging with their customers than promoting their services. It is the requirement of the current digital domain that businesses have to keep up with their customer engagement.  

Don’t talk about your services, talk about how you can help a customer solve a problem with your services. Customers are on the constant lookout for solutions to a problem. Be the brand that focuses on helping out its customers instead of making a sale.

Hire an influencer

Many businesses in today’s marketing space have unraveled the secret to growing huge in less time, all thanks to social media influencers! Social media influencer is always there to the rescue a business. Brands and businesses hire some or the other social media influencer for growing their business and brand presence, in return for promoting their content, products or services.

Plan for creating content

Everything you market to your audience will be through content. Whether it’s written or visual. If your content isn’t interesting enough, your audience won’t be interested enough in consuming your content, and your brand will fail to have successfully marketed itself. Make sure you offer valuable, unique and catchy content, enough to make your users engage with your business online. Use analytic tools to identify what kind of content has been successful for your brand in the past and try to integrate similar content in order to get the best results.

Customers grab every opportunity to increase their knowledge box, become a source of knowledge; wherein your customers refer to your business for high-quality content.

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