Digital marketing has changed the way realtors sell property. Gone are the days when people walked into your office to get guidance about buying the property. In today’s world, people prefer to get information through their smartphones while sitting on their couches.
How can you overcome this change and ensure that you keep on finding new customers? The only proven way of adapting to this changing world of marketing is using digital marketing strategies. The term “Digital Marketing” encompasses any marketing strategy you run using digital channels for online audiences.
The problem of working with a digital marketing strategy is that there is no shortage of options. The presence of so many digital marketing strategies makes realtors intimidated about the whole process. But if you have the proper information, you can use digital marketing to sell more properties. Keep reading to find out the five proven digital marketing strategies you can implement for your property business!
1. Focus On SEO
SEO is an acronym that stands for “Search Engine Optimization.” SEO allows you to rank your websites on the first page of Search engines like Google, Binge, etc. The better rankings you have on the Search engines, the easier it becomes to sell more properties.
Before you learn more about SEO, let’s understand how people search for information about real estate property online. Let’s assume that a person searches for “what is the rent to own process” online. They will make this search on a search engine like Google. From there, they will read the information present on different websites.
If your website ranks on top of the results, most customers will be getting relevant information from your business. This will help you establish a connection with your target audience and convince them to get information from you – from there; you can convert them from a prospect to a customer.
You will have to hire an SEO agency to help you get better rankings on search engines to increase your reach. You can also establish an In-house team of SEO experts to ensure that your business website ranks #1 on Google.
2. Run Some Ads
The only downside of focusing on SEO is that it requires time. You have to come up with SEO strategies, test them, and make changes on the go to ensure that you get your desired results. What if you are unwilling to spend all this time waiting to get better rankings on Search Engines?
A better solution in such a case is running ads online. If you have doubts about the effectiveness of online ads, you should look at the marketing strategies of other real estate businesses and Fortune 500 companies.
Every single organization is now running ads, allowing them to get more attention and generate more customers. You can run PPC ads to get instant higher rankings on SERPs and more customers, rely on social media ads to spread your message to the right audience, or show your ads on YouTube videos – all of these strategies are proven and reliable for property businesses.
3. Social Media Marketing
Social media is the best channel that can help you accelerate your sales. Most of your prospective customers are active on social media, and if you run a proper campaign targeting them, you can ensure to convert them into your customers.
The only thing you have to take care of when starting your social media marketing campaign is taking a look at your competitors. A data-driven social media marketing strategy will help you make learned decisions – allowing you to get the best out of your marketing strategies!
4. Email Marketing
Probably the best way of converting your leads into customers as a property business is using targeted emails. Proper emails allow you to build a strong connection with your prospects, address their problems directly, and enable you to convert them into your customers.
Email marketing is only effective if you have a list of email subscribers. Some marketers recommend buying email lists from trusted sources, but sending “Cold emails” to the list and converting people to your customers is a daunting task.
A better option is developing your list of email subscribers. You can use “Lead magnets” to get the email addresses of your leads, but first, you will have to rank your property business website higher using the proven SEO strategies.
5. Native Ads
What if you are new to the real estate industry and not many people know about your business? How can you convince people to rely on your brand? What can you do to ensure that people trust your brand?
The solution to all these problems is running a Native advertisement campaign. You will get your message across from trusted bloggers, magazines, branded content, and tweets, etc., to build your authority in the industry – enabling you to win the trust of your customers!