Web2.0 is the business revolution in the computer industry. It has often been described as “The Web as Platform,” that allow users to run software-applications entirely through a browser. A web2.0 website is completely interactive and dynamic with a user friendly interface based on the latest web2.0 technologies like AJAX. Web2.0 websites deliver web based applications to Internet users and allow them to make use of these applications through a web browser. These website implement social networking capabilities allowing users to interact with each other and create friend lists.
A Web2.0 websites allow it's users to exercise various controls over the website data and content. Web2.0 websites are active web based applications. They allow users to actively participate and customize the way the website looks and feels. Due to its simplicity it become more evolutionary and widespread among designers. Today most of the successful websites are using web2.0 technology. With the help of Web2.0 even a non-technical user can actively interact & contribute to the web using different blog platforms. Some of them are Youtube.com, MySpace.com, Wikipedia and many more including social search engines, multimedia related sites, blogs, bookmarking, social networking, news, and more. Having a web2.0 designed website means to share our information with other sites. Using the RSS feed function of WordPress makes this syndication easy and you can set up a system where your blog posts to Facebook, directories and many other sites, giving your business all the more exposure quickly, easily and with no management other than initial setup.
The other important features that are unique to the Web 2.0 are the concept of metadata, dynamic contents, and scalability. The Web 2.0 introduces totally a new concept. This new concept is collective intelligence, where multiple users can interact at a same time. Its advance information storage system and scope of creation is beyond the capacity of web1.0. Not only this , understanding Web 2.0 is also important for internet marketers. If you are setting out building your online business, web 2.0 helps you in promoting your business or we can say Web 2.0 is a move away from, and beyond, static web pages that we are all familiar with. It's the movement to dynamic and shareable content, as well as social networking.
Web 2.0 has a certain broad trends like interactivity, simplicity, and sharing. Web 2.0 helps building social interactivity between clients and companies. Since we all know that for successful a business, solid tactics are required. Apart from maintaining sheer professionalism, if you want higher sales and profits, one needs to establish strong inter-personal relations with your clients. Concept of web 2.0 has played important role in reviving the old business strategies into newer ones, which suggests putting extra effort into developing social interaction for higher profits. This is just the beginning, there is so much more information we can share regarding Web2.0. All we can sum up with is that Web 2.0 is a much more interactive way to use the internet and encourages your clients to interact with you. With Web 2.0 its much more about them coming to you, it’s much more active on their part and more passive on your part. So you are encouraging your visitors to interact with you with each other and with your website.