Every business/organization has a goal of increasing website traffic. The more traffic a website gets, the more chances it has of generating leads. Having said that, one must know that there are various ways in which the traffic on a website can be increased. One of the biggest ways is content marketing.
Content marketing is a strategic marketing method on social media platforms to create and share such material that interests the target audience and has a high chance of engagement. This can include videos, infographics, blogs and social media posts which help attract attention and generate leads for businesses.
Here are some ways by which you can use valuable content to increase your website traffic:
Blogging on a daily basis creates an opportunity to acquire at least one customer. Blogging increases your chances to appear in Search results of Google. Blogging about latest trends relevant to your business helps to establish your brand as an expert and gives visitors a reason to return.
Content editing also plays a very crucial role in promoting the business. Once the content is written, check whether it is fulfilling the objective or not? If yes, then continue and if not, then make the required changes. The chances of your audience returning to consume similar content are higher and this helps to increase your website traffic.
Call to action (CTA):
A clear CTA is a must to be added to the end of every article. It guides readers as to what expect them to do next. The CTA brings traffic to your website displaying all your products/services you have to offer to your audience.
Regularly promote your blog content on all the platforms relevant to your business to drive traffic to your website and increase social shares. This will help bring traffic to your website.
Interest-specific pieces of content:
Create interest-specific pieces of content or blogs which the target audience can relate to and is actively looking for. Always give a link to your website in the end.
Add a link to your website at the end of your blog post for its social media promotion. Inter-linking articles, blogs, info-graphics & other content increases the chance of a visitor spending more time browsing through your website content.
It is a fact that a good relevant image gives more explanation than any amount of words. Look for relevant images to go with your written content to add visual interest to your website/blog. Create infographics that explain your blog content in a visual manner.
Responsive websites are user friendly on all devises and therefore have a better chance of retaining users for a longer time as they are easier to browse. Optimize your content and images to be responsive on all devices.
Being proactive in discussing topics in forums like Reddit, Digital point, Quora will help develop trust of your audience for your brand. Forums are very good platforms to gain your audience’s trust.
Implement these guidelines for marketing your content and experience the increase in traffic to your website. Reach out to us for a free audit of your business website!